Travellers around the world are telling us they want to explore and live a life that’s less ordinary.
That’s why Destination Canada has created the Canadian Signature Experiences (CSE) collection–once-in-a-lifetime travel experiences found only in Canada. They show the world what Canada’s tourism brand is all about.
The CSE collection helps eligible tourism businesses promote their product internationally. It also makes it easier for the travel trade to sell more of Canada, and to make more money doing so. Media can utilize the collection to find a rich array of story ideas, media collateral and other resources.
CSE program documents
Destination Canada resources
To best prepare yourself, it is important to follow the steps above before spending the time and effort in completing an application form.
Please note there is an established provincial/territorial administration protocol that must be followed.
To express your interest in joining the Canadian Signature Experiences collection, first make contact with your Provincial and Territorial Marketing Organization (PMO). They will ask you to send them a signed copy of the pre-qualifying quiz. They will make an initial assessment of your potential fit in the program, and can answer any questions you may have. If they determine you have met the program’s mandatory criteria, they will provide you with an application form. If needed, they may provide guidance on completing your application form.
If your company is not qualified for the CSE program, your PMO may be able to provide coaching/mentoring support to help you to meet the program criteria. You can also refer to the CSE Application Guide.
The application form is divided into three parts: (1) general company information, (2) sales and marketing information, and (3) details about the proposed Canadian Signature Experience.
Some questions on the application form require specific information; footnotes are included to help you best answer these questions. Please note: the answers you provide determine how well you meet the program’s criteria for membership. Coaching on the questions may be available from your PMO.
Your application will initially be reviewed and evaluated by your PMO. At this stage, unsuccessful applicants will be notified, told why their application was declined, and be provided with constructive feedback.
If your application has a favourable review, your PMO will recommend your application to Destination Canada. The PMO and Destination Canada will complete a final review. Successful applicants will be notified by Destination Canada that they have been conditionally approved. To learn more, please refer to the CSE Application Guide and the CSE FAQs.
We want to help you sell more Canada, and make more money doing it.
Welcome to the Canadian Signature Experiences collection
We’ve invested in cutting-edge consumer research that very few destinations can match, and we know that millions of international travellers(the kind who stay longer and spend more money) want to buy these Canadian experiences.
We’re marketing experiences in ways that our competition isn’t. Our largest and most integrated global campaign is set to drive demand right to our best receptives, tour operators and travel agents who are ready to close the sale.
Our list of Canadian Signature Experiences grows each year. Take a look at our current Canadian Signature Experiences members, organized by themes.
Every day, we’re adding new copy, images and video to our inventory of content. Register at our Brand Canada Library to gain access to photos and powerful copy descriptions from the collection. They are all here for you to use in your brochures right now, for free.
Our sales teams are ready to fund innovative marketing partnerships to drive your sales. Get in touch with your local Destination Canada trade representative or your PMO trade representative. Our goal is to help you sell more Canada, and help you earn more money doing it
Together, we can show international travellerswhat they’ve yet to experience… by opening up a whole new world of awesome Canadian experiences for your clients to explore.
Find out what current CSE members have learned from their participation in the CSE program and benefits they have seen.
Member perspectives on CSE ProgramRead more >Close >
Member perspectives on Experiential Tourism Read more >Close >
Everything you wanted to know about the program but were afraid to ask. Learn its history, future plans, tips on how to apply and more. The CSE FAQs have it all.
The Canadian Signature Experiences collection is neither an accreditation, nor a quality-assurance program. Destination Canada and the PMO do not provide travel or tourism services of any kind and are not responsible for any loss or damage you may incur in relation to those services, whether you relied on the experience’s inclusion in the CSE collection or not.