South Korea


Global Tourism Watch 

This report monitors consumer attitudes and motivations in South Korea, annually. Read the summary reports below.

Global Tourism Watch – 2014

Global Tourism Watch – 2012

Global Tourism Watch – 2011

Global Tourism Watch – 2010

Global Tourism Watch – 2009

Global Tourism Watch – 2008

Global Tourism Watch – 2007


Consumer & Travel Trade Research

Find out how South Koreans are travelling, what experience they’re after, and what the local travel trade is hearing first-hand from its customers.

South Korea Consumer & Travel Trade Research – Project Summary


Market Profile

Learn more about South Korea with economic and market highlights, travellers’ characteristics, air capacity, preferred activities and more.

South Korea Market Profile – 2013