Global Tourism Watch

This report monitors consumer attitudes and motivations in China, annually. Read the summary reports below.

Global Tourism Watch – 2014

Global Tourism Watch – 2012

Global Tourism Watch – 2011

Global Tourism Watch – 2010

Global Tourism Watch – 2009

Global Tourism Watch – 2008

Global Tourism Watch – 2007


China Ski Study

This ski study provides a better understanding of China’s ski market and its potential for Canada, British Columbia and Alberta. [A joint research initiative among the Canadian Tourism Commission, Tourism British Columbia (part of British Columbia Ministry of Jobs, Tourism and Innovation) and Alberta Tourism, Parks and Recreation].

Summary of Research Findings - April 2012

China Ski Study Desk Research Report - April 2012

China Ski Study Survey Research Report - April 2012


Consumer & Travel Trade Research

Find out how the Chinese are travelling, what experience they’re after, and what the local travel trade is hearing first-hand from its customers.  

Consumer Research in China – Quantitative report, January 2007

Travel Trade Research in China – Qualitative report, January 2007


Business Events Canada

In this Market Study, CTC identifies opportunities and four key potential overseas markets for Canada: UK, Germany, Mexico and China.

Overseas MC&IT Market Study – U.K., Germany, Mexico, China – September 2008


Market Profile

Learn more about China with economic and market highlights, travellers’ characteristics, air capacity, preferred activities and more.

China Market Profile - 2013