Industry research

Discover vital information on how industry trends affect tourism businesses.


These reports provide a clear picture of the key economic and political factors that are impacting the tourism industry—and offer guidance to help you market to your core consumers.

Canadian tourism industry benchmark Study 2011

Canadian tourism industry benchmark Study 2007

Millennial travel

Millennial travel has emerged as an increasingly important segment of the international tourism market.

These reports summarize recent studies and market profiles to present research findings on the travel characteristics of young Canadian and international travellers, as well as evaluating Canada’s position and prospects for youth travel.