All reports

We publish on a regular basis a wide range of reports covering tourism research and intelligence. Here is the list in full:


Global tourism watch

This annual research monitor takes the pulse on shifts in consumer attitudes/motivations in our 12 international markets and in Canada. Find each report by individual market.

International Travel Accounts
Quarterly data that measures the difference between what Canadians spend abroad and what international travellers spend in Canada.

International trips
Monthly updates showing which travellers are coming to Canada, where they are visiting and how they are travelling.


Market insights

Take a deep look into each market via economic highlights, travellers' characteristics, air capacity, preferred activities and more. Find each report by individual market.

National tourism indicators
Bottom-line statistics published quarterly that measure the tourism industry's progress.

Overseas trips (not including US)
The latest research on overseas visitors entering Canada who are staying one or more nights.

Short-term competitive outlook
A summary of price competitiveness, air capacity and other practical, forward-looking information for our key international markets.

Tourism Intelligence Bulletin
Biannual reports summarizing the latest industry trends in Destination Canada's key tourism markets around the world.

Tourism snapshot
Easy-to-understand market intelligence that you can immediately use in your day-to-day operations. Plus Year-in-Review that includes market highlights, travellers' characteristics, trip purposes, activities, accommodations and more.

Travel characteristics
Quarterly overview of international visitors to Canada. Find out how long they are staying, how much they are spending and where.


Other miscellaneous reports

Canadian Tourism Industry Benchmark Study
See where tourism ranks in the context of the Canadian economy.

Canadian Tourism Satellite Account
Tourism activity in the economy, including industry demands and issues.

Canada's Scheduled Seat Capacity 2012
Scheduled airline seat capacity to and within Canada.


Consumer/Travel trade research

Find out how consumers are travelling, the experiences they are seeking and what the local travel trade is hearing from its customers. Compiled by individual market.

Government revenue attributable to tourism
Industry's economic contributions to government.

Identifying the Spa Traveller
One out of four adults has been to a spa. Find out more about US and Canadian consumer attitudes and motivators for taking spa vacations.

Spa Sector Profile
An overview of the Canadian spa industry, revealing the size and growth of the industry, and how to connect it with tourism and travel opportunities.