Millennial Travel Partnership Opportunity



Attention Small- and Medium-Size Tourism Businesses

Do you deliver a travel experience for Canadian millennials? If so, we have a partnership opportunity for you! When you create a travel offer targeting Canadian millennials aged 18-34 years, we’ll promote it across our Millennial Travel Campaign websites – Far & Wide and Infiniment Canada.

Millennials are the fastest growing travel segment and one of the largest most influential groups of travellers worldwide. That’s why Destination Canada has teamed up with provincial, destination and national travel partners inspired Canadian millennials to travel Canada ramping up to all the activities celebrating Canada’s 150th birthday in 2017.  Working with Bell Media, our goal is to reach 4.4M Canadian millennials throughout the duration of the campaign and encourage an additional 150,000 trips by the end of 2017.

Small and medium-sized businesses (SMEs) or sponsoring organizations are encouraged to submit their offer aplication to become part of this exciting campaign. Successful applicants will be featured as part of the Far & Wide/ Infiniment Canada campaign from until July 1st 2017. SMEs are also encouraged to work together and share the cost of participating by submitting a joint application to the offer platform. 


Partnership Details

  • This opportunity is only open to established Canadian tourism SMEs and sponsoring organizations that deliver a tourism experience targeted to millennial travellers (aged 18-34 years).
  • Participating businesses will be featured on both French and English campaign sites (Far & Wide/ Infiniment Canada) starting from on July 1st 2016.
  • Destination Canada will work with participating businesses to develop ad units for offers appearing on campaign sites. Cost: $3,000/ inluding one offer update. You will be able to update your offer and creative once during campaign.
  • For SMEs wanting greater exposure, customizable à la carte investment levels are available. Cost: Between $5,000 and $25,000 per item.
  • For more details and to apply,  please contact us directly at mtp [at] destinationcanada [dot] com.


Additional Resources

Canada Millennial Domestic Travel Summary Report
Take a look at DC’s latest research on Millennial Travellers.