Story Ideas

Saskatchewan? There’s an app for that!

Learn as you go what to see/do/eat in this Canadian prairie province with mobile phone app.

13 January 2011
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Well, not precisely an app, but its very own mobile-optimized website that travellers can open up on their smart phones to learn as they go about what to do or see in Saskatchewan. This site accesses Tourism Saskatchewan’s full database about towns, parks, festivals, rodeos; a quick link even takes visitors to live travel counsellors via e-mail or on the very phone being used to browse the beauty of this under-discovered Canadian province.

Travellers can look up specific attractions either on, or near, two major pass-through-the-province road routes: the Trans-Canada Highway and Highway 16 (the Yellowhead). This past summer, posters were plastered in the communities along the highways to promote the site’s URL; sporting “quick response” or QR barcodes, phone users could download the info if they had barcode scanner apps on their phones. 
 
Saskatchewan Tourism folks varied the barcodes on each poster. Visitors scanned the codes into their phones to see “mobile-optimized” landing pages with info about the town they were in or near.

Those posters will be up again in 2011, and will now cover other highways in Saskatchewan. At the same time, the site’s getting souped up: more info, pics and videos are being added. But don't try grabbing a look-see on your home computer. Nope, you have to use your smart phone to see this site.

To coincide with the launch of the site, Tourism Saskatchewan has also released the Saskatchewan Discovery Guide, a newly formatted print guide that fits perfectly into a backpack or glove box to help with further exploring.

www.sasktourism.com

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