Charlotte Bell takes the reins of TIAC at a pivotal moment for the Canadian tourism industry.
Vancouver, BC, March 16, 2015: Scott Allison, Chairperson (interim) of the Canadian Tourism Commission (CTC) Board of Directors, congratulates Charlotte Bell on her appointment as the new President and CEOof the Tourism Industry Association of Canada (TIAC).
TIAC is Canada’s national trade association that represents large and small travel and tourism enterprises. The formal announcement of Ms. Bell’s appointment was made today by TIAC’s chair, Andrew Lind. Ms. Bell has deep experience working in regulatory, corporate and government affairs, most recently leading corporate affairs strategies for Atlantic Lottery Corporation.
“CTC enjoys a strong and fruitful partnership with TIAC, collaborating towards a common goal of driving visitation and increasing tourism revenues,” says Mr. Allison. “I’m looking forward to working closely with Charlotte and capitalizing on the wealth of knowledge that she brings to her new position.”
One of Ms. Bell’s first major projects will be collaborating with CTC on the upcoming Rendez-vous Canada, the Canadian travel industry’s principal international tourism marketplace. The event takes place in Niagara Falls, ON, May 26-29.
“Last year was a pivotal moment for the Canadian tourism industry, with visitor numbers increasing significantly from our overseas markets,” added Mr. Allison. “Charlotte’s appointment and leadership strengthens Canada’s hand further in an increasingly competitive marketplace.”
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About the Canadian Tourism Commission:
The Canadian Tourism Commission (CTC) is Canada's national tourism marketing organization. A federal Crown corporation of the Government of Canada, we lead the Canadian tourism industry in marketing Canada as a premier four-season tourism destination. Our vision is to inspire the world to explore Canada. With our partners in the tourism industry and the governments of Canada, the provinces and the territories, we promote Canada's extraordinary experiences in 12 countries around the world, conduct market research plus provide resources and toolkits to help industry leverage Canada's successful tourism brand, Canada. Keep Exploring. For regular updates on CTC initiatives, subscribe to CTC News or follow us on Twitter or LinkedIn.
For further information, please contact:
nevin [dot] margaret [at] ctc-cct [dot] ca (Margaret Nevin)
Senior Corporate Communications Advisor
Canadian Tourism Commission