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Canadian Tourism Commission’s 37th annual international tourism marketplace generates hundreds of millions of dollars in sales.
Tweet: Rendez-vous Canada 2013 in Ottawa offers a capital solution for Canadian #tourism biz. http://ow.ly/k5PnV #rvc2013
Vancouver, BC, May 7, 2013 — Tourism is a trillion-dollar powerhouse. One of the fastest-growing global economic sectors, international tourists spend $2 million a minute, helping to drive trade and investment and accounting for one in every 12 jobs around the world.
Canada is a major player in the international tourism arena and Rendez-vous Canada (RVC), the Canadian Tourism Commission (CTC)-led international marketplace, plays a significant role annually in driving tourism business to this country. Hundreds of influential international travel buyers are jetting in to the nation’s capital and the Ottawa Convention Centre, ON, May 12-15, for 23,000 pre-scheduled face-to-face business appointments with Canadian sellers of tourism products and services. In all, close to 1,500 tourism delegates will attend the four-day event.
“Rendez-vous Canada welcomes the world to discover Canada as a premier destination of choice for international travellers,” said the Honourable Maxime Bernier, Minister of State (Small Business and Tourism). “Our government is working with the Canadian Tourism Commission and the tourism industry to take full advantage of international growth opportunities while creating jobs in Canada.”
The CTC’s Canadian Signature Experiences (CSE) program, a collection of exceptional and engaging tourism products from every region of Canada, will be in full bloom in Ottawa. These experiences form the bedrock of CTC’s consumer marketing campaigns in 10 countries.
CTC’s new consumer website will be another source of inspiration for buyers: here, travellers are encouraged to share their authentic Canadian experiences via stories, photos and videos.
“Tourism is a key economic driver in Canada, bringing $15 billion in export tourism revenue from international travellers,” says Michele McKenzie, CTC president and CEO. “RVC is a catalyst for this revenue by exposing so many high-end buyers to authentic Canadian tourism products, leading to hundreds of millions of dollars in contracts.”
International tour operators, wholesalers and packagers come to RVC seeking enticing new products, services and packages that will stand out in a crowded global marketplace. CTC’s emerging markets have a strong representation at RVC 2013, with China, Brazil and India leading the pack.
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About the Canadian Tourism Commission:
The Canadian Tourism Commission (CTC) is Canada's national tourism marketing organization. A federal Crown corporation wholly owned by the Government of Canada, we lead the Canadian tourism industry in marketing Canada as a premier four-season tourism destination. Our vision is to inspire the world to explore Canada. With our partners in the tourism industry and the governments of Canada, the provinces and the territories, we promote Canada's extraordinary experiences in 11 countries around the world, conduct original market research, offer stunning visuals through the Brand Canada Library and provide resources and toolkits to help industry leverage Canada's successful tourism brand—Canada. Keep Exploring. For regular updates on CTC initiatives, subscribe to CTC News, search our corporate website, become a fan on Facebook, follow us on Twitter, share images on Instagram or subscribe to our YouTube channel.
For further information, please contact:
Senior Corporate Communications Advisor
Canadian Tourism Commission
Email: nevin [dot] margaret [at] ctc-cct [dot] ca