Highly experienced teams will handle travel trade and media relations in three important tourism markets for Canada.
Tweet: We’ve chosen general sales agents for our important travel markets in Australia, France and Germany http://ow.ly/Tm7go
Vancouver, BC, October 26, 2015: Three’s company: Destination Canada (DC) is pleased to announce that it has selected its general sales agents (GSAs) for Australia, France and Germanyfollowing an open and competitive RFP process.
The successful companies are DC & Associates in Australia, led by Donna Campbell; Tourisme Synergique in France, led by Sandra Teakle; and TravelMarketing Romberg in Germany, led by Gabi Romberg and Karl-Heinz Limberg. The three GSAs are the current incumbents, which were originally selected in 2010 when DC adopted the GSA model for these three markets. This approach has proved highly effective and efficient in delivering sales and marketing activities.
These GSAs will manage travel-trade sales development and media relations in the three markets. The new contracts in Australia, France and Germany take effect from Jan. 1, 2016. The current arrangements expire Dec. 31, 2015.
“I’m delighted that these appointments have taken place in three of our most well-established and crucial travel markets for Canada,” says David F. Goldstein, DC President and CEO.“Their expertise and market knowledge will be vital in delivering increased visitor numbers from Australia, France and Germany.”
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About Destination Canada:
Destination Canada is Canada's national tourism marketing organization. A federal Crown corporation of the Government of Canada, we lead the Canadian tourism industry in marketing Canada as a premier four-season tourism destination. Our vision is to inspire the world to explore Canada. With our partners in the tourism industry and the governments of Canada, the provinces and the territories, we promote Canada's extraordinary experiences in 11 leisure marketsaround the world, conduct market researchplus provide resources and toolkits to help industry leverage Canada's successful tourism brand, Canada. Keep Exploring. For regular updates on Destination Canada initiatives, subscribe to Destination Canada News or follow us on Twitter or LinkedIn.
For further information, please contact:
nevin [dot] margaret [at] destinationcanada [dot] com (Margaret Nevin)
Senior Corporate Communications Advisor