AL Marketing to take the reins in Asian tourism market in January 2015.
Tweet: CTC awards new General Sales Agent contract in South Korea for 2015 to AL Marketing http://ow.ly/Cbdf0
Vancouver, BC, Oct. 7, 2014: The Canadian Tourism Commission (CTC) is pleased to announce it has awarded the contract as the organization’s General Sales Agent (GSA) for South Korea to AL Marketing. AL Marketing secured this important role for the CTC through an open and competitive contracting process that was conducted this past summer.
The GSA solution has been successfully proven for the CTC in Brazil, India, France, Australia and Germany, where marketplaces are very much suited to this model. The move also supports CTC’s ongoing commitment to flexibility and scalability.
The contract takes effect January 1, 2015. CTC’s Regional Managing Director Siobhan Chretien, will be the project authority.
"Our interests and investments in Korea are in very capable hands”, says Greg Klassen, CTC President and CEO (Interim). “The CTC and our partners see strong growth potential for this market. We also know that because tourism and trade are interconnected, we have an opportunity to deepen Canada’s important relationship with Korea through tourism. We wish to thank the CTC team for its commitment and leadership in the market and Don Byun’s vision and leadership, which has set the foundation for our ongoing success in South Korea.”
The CTC looks forward to working with AL Marketing and our local partners in the new year to inspire many more Koreans to explore Canada.
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About the Canadian Tourism Commission:
The Canadian Tourism Commission (CTC) is Canada's national tourism marketing organization. A federal Crown corporation of the Government of Canada, we lead the Canadian tourism industry in marketing Canada as a premier four-season tourism destination. Our vision is to inspire the world to explore Canada. With our partners in the tourism industry and the governments of Canada, the provinces and the territories, we promote Canada's extraordinary experiences in 12 countries around the world, conduct market research plus provide resources and toolkits to help industry leverage Canada's successful tourism brand, Canada. Keep Exploring. For regular updates on CTC initiatives, subscribe to CTC News or follow us on Twitter or LinkedIn.
For further information, please contact:
nevin [dot] margaret [at] ctc-cct [dot] ca (Margaret Nevin)
Senior Corporate Communications Advisor
Canadian Tourism Commission