Travel Studio takes on the GSA mandate for Mexico in January 2015.
Tweet: CTC awards new General Sales Agent contract in Mexico to Travel Studio, starting Jan. 2015 http://ow.ly/CpfsJ
Vancouver, BC, Oct. 29, 2014: The Canadian Tourism Commission (CTC) is pleased to announce it has awarded the contract as the organization’s General Sales Agent (GSA) for Mexico to Travel Studio.Travel Studio secured this important role for the CTC through an open and competitive contracting process, which was conducted this past summer.
The GSA solution has been successfully proven for the CTC in Brazil, India, France, Australia and Germany, where marketplaces are well suited to this model. A new GSA was also recently announced for South Korea. The move to GSAs supports CTC’s ongoing commitment to flexibility and scalability in the marketplace.
The contract takes effect January 1, 2015. Siobhan Chretien, CTC’s Regional Managing Director, will be the project authority.
“Mexico is an extremely important market for our tourism industry and we’re confident that Travel Studio will deliver great results for CTC and for our partners,” says Greg Klassen, CTC President and CEO (Interim). “As we celebrate 70 years of diplomatic relations with Mexico, we know that travel deepens the bond between nations, opening up new horizons for investment, education and collaboration. We welcome Travel Studio on board to help us create even more demand for Canada as the preferred destination over all others.”
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About the Canadian Tourism Commission:
The Canadian Tourism Commission (CTC) is Canada's national tourism marketing organization. A federal Crown corporation of the Government of Canada, we lead the Canadian tourism industry in marketing Canada as a premier four-season tourism destination. Our vision is to inspire the world to explore Canada. With our partners in the tourism industry and the governments of Canada, the provinces and the territories, we promote Canada's extraordinary experiences in 12 countries around the world, conduct market research plus provide resources and toolkits to help industry leverage Canada's successful tourism brand, Canada. Keep Exploring. For regular updates on CTC initiatives, subscribe to CTC News or follow us on Twitter or LinkedIn.
For further information, please contact:
nevin [dot] margaret [at] ctc-cct [dot] ca (Margaret Nevin)
Senior Corporate Communications Advisor
Canadian Tourism Commission