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Canadian Tourism Commission adds 28 tourism businesses to its bold international market development program.
Vancouver, BC, Nov. 26, 2013: Canadian Signature Experiences (CSE)—it’s the stamp of quality that the international tourism marketplace recognizes. The Canadian Tourism Commission (CTC) today unveiled the latest intake of businesses it added to its major market development program, all of which offer extraordinary tourism experiences.
Culinary experiences feature strongly on the menu of many of the 28 new entrants—including Flavours of “The Main” Culinary Heritage Tour (Fitz & Follwell Co.)in Quebec and Island Flavours Culinary Bootcamp (Holland College) on Prince Edward Island—reflecting Canada’s growing reputation for great produce and regional cuisine. Natural wonders close to Canada’s cities are also well represented by the likes of Sea Otter Kayak Tours (West Coast Expeditions)in British Columbia, while the origins of Canada’s national parks can be seen at the Cave and Basin Discovery Tour (Parks Canada) in Alberta.
“Canadian tourism entrepreneurs do an excellent job ensuring visitors explore everything our country has to offer,” says the Honourable Maxime Bernier, Minister of State (Small Business and Tourism) (Agriculture). “The Canadian Signature Experiences collection recognizes truly authentic Canadian experiences that entice travellers and position Canada as a destination of choice on the world stage while creating jobs and growth here at home.”
The CSE program is not Canada’s only trump card for global travellers. The country’s tourism strength is represented by its range of diverse, multicultural experiences from coast to coast to coast that appeal to everyone from young, independent travellers to group tourists. According to CTC’s latest Tourism Snapshot, that attraction resulted in 2.6 million international visitors to Canada in August, up 5.3% on the previous year.
“The Canadian Signature Experiences collection is just one of the ways we carve out Canada’s piece of the global tourism pie,” says Greg Klassen, CTC senior vice-president Marketing Strategy and Communications. “This third intake of tourism businesses will help travel agents and tour operators in our international markets make an even more compelling case to travellers that their next destination should be Canada.”
About the Canadian Tourism Commission:
The Canadian Tourism Commission (CTC) is Canada's national tourism marketing organization. A federal Crown corporation of the Government of Canada, we lead the Canadian tourism industry in marketing Canada as a premier four-season tourism destination. Our vision is to inspire the world to explore Canada. With our partners in the tourism industry and the governments of Canada, the provinces and the territories, we promote Canada's extraordinary experiences in 11 countries around the world, conduct market research, offer stunning visuals through the Brand Canada Library and provide resources and toolkits to help industry leverage Canada's successful tourism brand—Canada. Keep Exploring. CTC is a proud member of the Palladium Balanced Scorecard Hall of FameTM for Executing Strategy.For regular updates on CTC initiatives, subscribe to CTC News, search our corporate website, become a fan on Facebook, follow us on Twitter, share images on Instagram or subscribe to our YouTube channel.
For further information, please contact: nevin [dot] margaret [at] ctc-cct [dot] ca ( Margaret Nevin)
Senior Corporate Communications Advisor
Canadian Tourism Commission