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Canadian Tourism Commission says Canada-Brazil Air Transport Agreement will up competitiveness, help unlock Brazil’s enormous tourism revenue potential.

Increased air service will boost Brazilian arrivals to Canada, expanding on the already anticipated new growth of $100.6 million in tourism export revenues over the next two years.

August 10, 2011 @ 09:00AM

VANCOUVER, BC—The Canada-Brazil Air Transport Agreement announced this week by the Government of Canada will facilitate access to Canada, augmenting Brazilian arrivals and the dollars they bring to the Canadian economy, says the Canadian Tourism Commission (CTC).

The CTC anticipates that this new air agreement will build on the currently projected arrival of an additional 33,100 Brazilian travellers to Canada by the end of 2012.  Most of the seven million outbound travellers from Brazil each year are high-yield—in fact, Brazilians were the highest average spending travellers of all CTC key markets in 2010 at $1,808 per trip.  These additional Brazilian travellers are already expected to inject an additional $100.6 million into Canada’s economy, contributing $30.7 million to government tax revenues and creating or protecting 580 Canadian tourism jobs.  Any new direct flights to Canada stemming from this air agreement will amplify this economic growth from Brazil even further.

Says Charles McKee, CTC Vice President International, “Together with the three new visa centres for Brazil announced yesterday, this agreement strengthens our position in a fiercely competitive sector where travellers spendthree billion dollars a day globally.With a population of 200 million, a strong economy and a rapidly expanding middle-class that is young and increasingly eager to travel, Brazil is going full speed ahead. This air agreement will help our tourism industry grab a greater share of its high-spending travellers.”

Canada has seen an increase of +26% in trips—or 14,600 arrivals—by Brazilian travellers since the CTC first began marketing Canada as a tourism destination in Brazil in 2009. 

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The Canada-Brazil Air Agreement announced this week will facilitate access to Canada, boosting Brazilian arrivals and the dollars they bring to the Canadian economy.Brazilians were the highest average spending travellers of all CTC key markets in 2010 at $1,808 per trip.  [Photo from CTC marketing campaign, Brazil, 2011]

About the CTC

The CTC is Canada’s national tourism marketing organization. Our vision is inspiring the world to explore Canada. With our partners in the tourism industry and the governments of Canada, the provinces and the territories, we advertise and market Canada in 11 countries around the world, conduct industry research and studies, and promote product and industry development. For updates on CTC initiatives, subscribe to CTC News, available through RSS feeds and by e-mail. Become a fan on Facebook, follow us on Twitter, subscribe to our YouTube channel.