Innovative Agreement ensures collaboration on consumer marketing, trade, research, public relations and business development partnerships.
For Immediate Release
VANCOUVER, BC, May 10, 2009 – From hiking in Kluane park, to gazing at magical Northern Lights from the comfort of a heated teepee, or cruising into the heart of Inuit communities – Canada’s North offers sophisticated travellers some of the most extraordinary experiences on earth.
To help inspire visitors to make the North a “must see now” destination, the Canadian Tourism Commission (CTC) has invited Nunavut Tourism, Northwest Territories Tourism and the Yukon Department of Tourism and Culture to participate in CTC programming as a single partner to be known as “Canada’s North.”
The Memorandum of Understanding (MOU) signed today unites the promise of unique experiential opportunities together with the expertise of a working consortium representing the three Northern Territories and the marketing power of the CTC, already operating in 12 countries.
The agreement provides a unique framework for collaboration on projects, programs and other opportunities such as communications and promotion, national special events, industry capacity building, national strategic planning priorities and potential market identification. Recognition of “Canada’s North” as a collective will permit the partners to work together creatively, while at the same time recognizing respective budgets, strategies and priorities.
“The synergy afforded by this agreement has great potential, particularly with the opportunity to leverage the 2010 Winter Games to drive tourism to the North,” said Diane Ablonczy, Industry Canada’s Minister of State (Small Business and Tourism). “Canada’s northern territories truly differentiate our country as a tourism destination. This initiative supports the Government of Canada’s efforts for the growth and future sustainability of Canada’s tourism industry - especially small and medium-size businesses - as well as for enhancing the awareness and quality of visitor experience opportunities in Canada.”
Research indicates that the intention of travellers to visit the Northern Territories has increased dramatically, soaring from almost nothing to as high as 44% in Germany, 41% in Mexico and 36% in Australia. And 26% of travellers across the CTC’s key markets are motivated to include aboriginal cultural experiences, celebrations and attractions in their travel plans, especially in Europe where interest is particularly high.
For images and video of the Yukon, NWT, and Nunavut, please follow the link below and sign in using your CTC DAM ID. If you don't have an account, simply register for a new one and you'll be re-directed to the Northern Canada videos.
About the CTC
The CTC is Canada’s national tourism marketing organization. Our vision is inspiring the world to explore Canada. With our partners in the tourism industry and the governments of Canada, the provinces and the territories, we advertise and market Canada in 12 countries around the world, conduct industry research and studies, and promote product and industry development. For regular updates on CTC initiatives, please subscribe to CTC News
available through an RSS feed and by e-mail.
For further information, please contact:
Senior Communications Advisor/Conseillère en communications
Canadian Tourism Commission / Commission canadienne du tourisme
Tel/ Tél 604 638-8406
Fax/ Téléc 604-638-8438
nevin [dot] margaret [at] ctc-cct [dot] ca
Director of Tourism
Department of Tourism and Culture
pierre [dot] germain [at] gov [dot] yk [dot] ca (pierre [dot] germain [at] gov [dot] yk [dot] ca )
Tel. 867 667-3087
Northwest Territories Tourism
gerryleprieur [at] spectacularnwt [dot] com (gerryleprieur [at] spectacularnwt [dot] com )
Tel. 867 873-5007
Acting Chief Executive Officer
jeff [at] nunavuttourism [dot] com (jeff [at] nunavuttourism [dot] com )
Tel. 867 979-6551