Ottawa, ON, Feb. 25, 2009 — The Canadian Tourism Commission (CTC) and the Réseau de développement économique et d’employabilité du Canada (RDÉE Canada) have ratified a partnership agreement to formalize their collaboration in promoting Canadian products and tourist destinations internationally.
The objectives of this agreement include supporting the development and implementation of an international tourism marketing strategy for Francophone and Acadian communities, and promoting a focused approach involving private and community tourism stakeholders in minority communities.
RDÉE Canada and the CTC will work together in media relations, developing products and services, and liaising between tourism industry stakeholders. The parties will also work to raise the awareness of federal, provincial and territorial tourism partners vis à vis Canada’s tourism and cultural diversity, as well as the added value the Francophone and Acadian communities bring to the Canadian economy.
“The 2010 Winter Games will accelerate the process of securing recognition for Canada as a destination offering some of the most extraordinary experiences in the world,” said Chantal Péan, senior vice-president of corporate affairs and corporate secretary of the CTC. “This memorandum ensures that we will have the content needed for international media, who will write and broadcast about Canada and its Francophone tourism products throughout the world.”
“RDÉE Canada is proud to have developed this special partnership with the Canadian Tourism Commission. The impact of our actions are sure to benefit our country, as this collaboration will strengthen Canada’s Francophone and Acadian tourism destinations and products,” said Roger Lavoie, director general of RDÉE Canada. “We want to invite the entire world to explore our beautiful country!”
About the CTC
The CTC is Canada’s national tourism marketing organization. Our vision is inspiring the world to explore Canada. With our partners in the tourism industry and the governments of Canada, the provinces and the territories, we advertise and market Canada in 11 countries around the world, conduct industry research and studies, and promote product and industry development. For weekly updates on CTC initiatives, subscribe to CTC News, available through RSS feeds and by e-mail.
About RDÉE Canada
Since its creation in 1997, RDÉE Canada, a leader in community economic development, has been optimizing the economic potential of the country’s Francophone and Acadian communities through its 12 provincial and territorial members.
This national network provides various services to business people and communities to create businesses, economic development projects and sustainable employment. www.rdee.ca
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