News releases

CTC sends writers cross-country for ‘Canada is a Big Place’ blog.

Follow the action on YouTube, Flickr, Twitter and Facebook as the bloggers write, snap pictures and shoot video (and of course travel!) coast to coast for 7 weeks.

Have laptop, will travel. That’s the mantra for two bloggers and their interactive pilot project with the Canadian Tourism Commission (CTC), “Canada is a Big Place” blog, which launched on the summer solstice June 21. As they travel around Canada, the pair will be blogging and uploading photos and video daily to inspire fellow travellers to follow in their footsteps. All material will be available to media rights-free.

Victoria Revay, a freelancer from Vancouver, BC, and Carolyne Weldon, a Montréal, QC-based Francophone freelance photographer and writer, are the lucky pair who set off from Montréal yesterday on a seven-week odyssey across Canada.

This truly interactive Web 2.0 pilot project is a first for the CTC and is integrated with CTC’s recent LOCALS KNOW campaign which aims to introduce new hot spots to Canadians and people visiting the country. CTC will host the bloggers’ adventures on its CTC Media Centre website. (Watch Revay and Weldon tell you about it themselves.)

Join the conversation at www.canadaisabigplaceblog.ca and on YouTube, Twitter, Facebook and Flickr.

For more information, contact Elyse Mailhot, CTC travel media relations manager, at mailhot [dot] elyse [at] ctc-cct [dot] ca, (604-638-8370).

QUOTE:
“This is a small idea that grew into a big project,” says Gloria Loree, CTC Executive Director, Media Relations and PR. “It’s our chance to ‘walk the walk’ with the social media community and promote our amazing country to a new generation of travellers. We chose two very creative and talented writers to share their perceptions in the most personal and engaging way. It’s a wonderful match for our ‘Canada. Keep exploring’ brand.”

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About the CTC
The CTC is Canada’s national tourism marketing organization. Our vision is inspiring the world to explore Canada. With our partners in the tourism industry and the governments of Canada, the provinces and the territories, we advertise and market Canada in 12 countries around the world, conduct industry research and studies, and promote product and industry development. For weekly updates on CTC initiatives, subscribe to CTC News, available through RSS feeds and by e-mail.