News releases

Canadian Tourism Commission Off and Running with ADS Agreement Officially Signed

CTC hosts the Chairman of the Chinese National Tourism Administration and a VIP delegation in Canada

VANCOUVER, BC, June 25, 2010—With the ink on the agreement for Approved Destination Status (ADS) barely dry, the Canadian Tourism Commission has wasted no time in moving swiftly to make the most of this exciting new opportunity to boost tourism from the world’s fastest growing outbound tourism market.

The ADS agreement between Canada and China was officially signed June 24th, meaning the CTC and partners will now begin to work together to market Canada directly to the Chinese people.

Said CTC President and CEO Michele McKenzie, “The Chinese estimate that by 2015 there will be 100 million outbound travellers from China. The CTC, along with BC, Alberta, Ontario, Quebec and other key partners have been active for several years in jointly developing the China market.  We look forward to continuing this close cooperation and at the same time welcoming new partners as we all work together as an industry to ensure Canada gets its share of visitors in this highly competitive market.”

While CTC has been active within China for several years at business to business events, and recently developing a key Meetings and Conventions program, the organization will now have the clout to do a lot more with tour operators to sell Canada directly to China’s leisure travellers and show them the extra-ordinary experiences that await them.

A whirl-wind tour for 50 leading Chinese tour operators is already underway in Canada with representatives of the China National Tourism Administration (CNTA) and its Chairman SHAO Qi Wei.

This week, Chinese tour operators are getting to know Ottawa, Victoria, Niagara Falls, Thousand Islands, Richmond and Vancouver, familiarizing themselves with such places as Stanley Park, the Vancouver Convention Centre, Butchart Gardens, Ottawa’s Byward Market and the Canadian Museum of Civilization.

“This is an important tour that will pay significant dividends in the future. Our Chinese guests will also see some of Canada’s superb facilities and infrastructure that are in place to satisfy their Meetings, Convention & Incentive Travel needs,” said McKenzie.

The tour allows the Chinese operators to personally meet with members of the Canadian travel trade and to build business relationships that will be key to promoting Canada in China.
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About the CTC
The CTC is Canada’s national tourism marketing organization. Our vision is inspiring the world to explore Canada. With our partners in the tourism industry and the governments of Canada, the provinces and the territories, we advertise and market Canada in 12 countries around the world, conduct industry research and studies, and promote product and industry development. For daily updates on CTC initiatives, subscribe to CTC News, available through RSS feeds and by e-mail. 

 

For further information, please contact:

Margaret Nevin
Senior Communications Aviso/Conseillère en communications
Canadian Tourisme Commission / Commission canadienne du tourisme
Tel/ Tél 604 638-8406
Cell/ 604 376-6690
nevin [dot] margaret [at] ctc-cct [dot] ca

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