Vice President, Strategy & Stakeholder Relations


Destination Canada (DC) is looking for a Vice President, Strategy & Stakeholder Relations in Ottawa to lead our government relations strategy, our relationships/partnerships with stakeholders and our organizational planning cycle.

Reporting directly to the President and CEO, you will represent and present on behalf of DC at official government and stakeholders’ meetings and gatherings and maintain impactful, effective and productive relationships between DC and a myriad of stakeholders.

If your own career strategy includes a passion for promoting Canada, make DC your next destination.

Selection Process No: 2016-CTC-RES-294-03

Classification: CTC-08b

Tenure: Indeterminate

Closing Date: May 8, 2016

Salary: $148,100 – $192,500 per year  

Organization: Destination Canada

Position Title: Vice President, Strategy & Stakeholder Relations

Language Requirements: English Essential. Bilingualism in official languages is considered a strong asset.


Reporting to the President and CEO, the Vice President (VP) Strategy & Stakeholder Relations is responsible and accountable for the management, performance, results and leadership of Destination Canada’s (DC) industry and government shareholder relations, as well as the corporate strategy unit and the corporate planning process.

The VP is responsible for developing and implementing innovative and robust government shareholder relations, industry relations and provincial/territorial relations strategies, leading to partnerships and plans aligned with the organization’s goals and the shareholder’s priorities, and leveraging the relevance of the DC’s reach, while enhancing its reputation and impact.

The VP is also responsible for providing the tools, products and programs designed to ensure that DC continues to be a strategy-focused organization with an effective corporate planning process informed by sound data.


Education: A degree in Business Administration, Communication or a related discipline or a combination of education and acceptable experience as deemed by Destination Canada. An MBA is considered an asset. 

Experience:  When applying, the candidate must clearly demonstrate in writing how they meet the following experience criteria:

  • Minimum of 10 years as an executive in private and/or public sector.
  • Experience in government and/or stakeholder relations role.
  • Minimum of 5 years in creating and being accountable for the implementation of organizational strategies.
  • Minimum of 5 years of management experience directing and leading teams.
  • Tourism or tourism related experience is an asset.


Knowledge :

  • Extensive knowledge of the workings of government and decision-making processes and federal government priorities.
  • Knowledge of strategic planning processes, including performance management and, ideally, balanced scorecard systems.
  • Knowledge of corporate communications strategies, principles and tactics is an asset.
  • Knowledge of the tourism sector, its international distribution, including domestic and international trends, competitiveness, opportunities, risks and associated business climate is an asset.


  • Sound judgment and the ability to successfully navigate nuanced situations and environments.
  • Strategic and Analytical Abilities – ability to think in future terms, anticipates and considers external dynamics, able to conceptualize the nature and evolution of the industry in general, and the function in supporting the organization.
  • Ability to tailor messages to different audiences in either official language.
  • Ability to effectively leverage the relationships of DC with the purpose of enhancing the organization’s competitive position, image or reputation
  • Excellent writing and verbal skills, including complex policy and reporting documents.
  • Seasoned verbal communication and presentation skills in both official languages.
  • Strongly developed leadership and diplomatic skills including the ability to engage, inspire, mentor and be a role model employees and colleagues. 
  • Superb interpersonal skills - ability to manage a broad, diverse set of relationship with stakeholders in gaining consensus around new directions.
  • Ability to convert strategic objectives into action plans, articulate strategies and garner support.
  • Ability to plan and manage both human and financial resources.
  • Ability to lead through inclusiveness, consultation, empowerment, with respect, and openly sharing knowledge and information. 


Personal Suitability: Effective interpersonal relationships; creativity; judgment; results-oriented; discretion; confidentiality; diplomacy; detail-oriented.

Security: A Level 2 (Secret) security clearance will be required.

Entitlement to work in Canada: You must certify in your application that you are legally entitled to work in Canada or have the ability to obtain the necessary approvals to work in Canada.  Destination Canada reserves the right to require that you provide proof of your legal entitlement to work in Canada at any time.

Note: You must be able to provide proof of your education credentials if requested.  When applying, candidates must clearly demonstrate in writing that they meet the above-mentioned education and experience criteria.

Persons are entitled to participate in the appointment process in the official language of their choice. Candidates are asked to indicate their first official language as well as their preferred official language in their application.

This competition may be used to staff similar positions.


Send your resume and application in MS Word format or PDF format to hr [at] destinationcanada [dot] com.  Please specify the competition number (2016-CTC-RES-294-03) in the subject line.

We thank all those interested for their time and care in submitting applications but regret that only candidates selected for an interview will be contacted by the employer. 

No phone calls or emails, please.

Please note that Destination Canada’s pension and benefit plans are completely separate from the federal public service.  In general, candidates cannot transfer their pension and their service from the public service to Destination Canada.

Destination Canada is committed to building a skilled, diverse workforce reflective of Canadian society. As a result, it promotes employment equity and encourages candidates to indicate voluntarily on their application if they are a woman, an Aboriginal person, a person with a disability or a member of a visible minority group.

Destination Canada is also committed to developing inclusive, barrier-free selection processes and work environments. If contacted in relation to a job opportunity or testing, you should advise the staffing official in a timely fashion of the accommodation measures which must be taken to enable you to be assessed in a fair and equitable manner. Information received relating to accommodation measures will be addressed confidentially.