Travel Trade Manager, Japan


Destination Canada is looking for a Travel Trade Manager to support our Japan office.

Experienced in tourism, you want to work for Canada. With an extensive knowledge of the outbound Japanese market and a considerable background dealing with tour operators, you are ready to take us to the next level.

By way of trade campaigns and marketing activities you will identify opportunities to build strong partnerships, develop joint marketing campaigns, capitalize on our visibility and boost our sales. Always articulating the task at hand, you will educate and engage the Japanese travel industry. In short, you will scope, define and manage our Travel Trade program strategy - and bring the Canada brand to life.

Selection Process No: 2015-CTC-JPN-510

Classification: CTC-JP-05

Tenure: 3 year term

Location: Tokyo, Japan

Closing Date: December 6, 2015

Salary: 6,400,000 yen to 8,300,000 yen per year  
Organization: Destination Canada (DC)

Position Title: Travel Trade Manager, Japan

Language Requirements: Fluent in verbal Japanese and English in a business setting, able to type and read Japanese and English at business level.

Duties: Under the direction of the Managing Director, Japan, the incumbent of the position is responsible of the management, preparation, implementation and evaluation of DC’s Trade Program in Japan. The Manager encourages appropriate trade, including tour operators and travel agents to maximize promotional opportunities to support the overall marketing strategy for Japan.  Further responsibilities include managing and leading the Japan, Team Canada Provincial Partnership, liaising with trade areas at all levels, solicitation for trade events and Familiarization tours. The Manager participates in trade shows and actively solicits financial partnerships to develop joint marketing campaigns.


Education: A degree from a recognized university in marketing, or an acceptable combination of training and experience.

Experience: When applying, the candidate must clearly demonstrate in writing how they meet the following experience criteria:

  • Minimum 5 years of international sales/marketing management experience
  • Marketing and Sales experience working in Japan or Asia
  • Experience of the Japanese travel and tourism industry
  • Canadian travel industry experience and destination knowledge is an asset
  • Established relationships with industry partners in Japan are an asset

Knowledge :

  • Good knowledge of Japanese tour operator operations and distribution channels
  • Good knowledge of key account management
  • Strong knowledge of the latest tourism industry trends and trade campaigns for Japan and of the Canadian tourism industry and related challenges and opportunities
  • Knowledge of market research, CRM and online marketing tools
  • Knowledge of the Canadian tourism industry product, destination marketing and provincial marketing organizations


  • Exceptional collaboration and interpersonal skills, often working under extreme pressure and across different time zones (North America, Asia)
  • Excellent verbal communication and presentation skills - both English and Japanese are mandatory
  • Outstanding ability to sell ideas throughout the organization and externally
  • Proficiency in analysis and problem solving techniques
  • Writing and editing skills for complex texts
  • Ability to think strategically and develop integrated program plans from concept to execution
  • Ability to see through the clutter, prioritize and manage effective work groups, especially external teams of professionals
  • Ability to track results, assign targets and determine ROI

Personal Suitability: Effective interpersonal relationships; creativity; judgment; results-oriented; discretion; confidentiality; diplomacy; detail-oriented.

Security:  A Reliability Status or a Security Clearance may be required.

Entitlement to work in Japan: You must certify in your application that you are legally entitled to work in Japan or have the ability to obtain the necessary approvals to work in Japan.  Destination Canada reserves the right to require that you provide proof of your legal entitlement to work in Japan at any time.
Please note that Destination Canada will not be providing relocation assistance.

Note: You must be able to provide proof of your education credentials if requested.  When applying, candidates must clearly demonstrate in writing that they meet the above-mentioned education and experience criteria.

Persons are entitled to participate in the appointment process in the official language of their choice. Candidates are asked to indicate their first official language as well as their preferred official language in their application.

This competition may be used to staff similar positions.

Send your application to:
Destination Canada.

If your skills and experience are a match for the above, please email your resume in MS Word format or PDF file to hr [at] destinationcanada [dot] com.   Please specify the competition number
(2015-CTC-JPN-510) in the subject line.

We thank all those interested for their time and care in submitting applications but regret that only candidates selected for an interview will be contacted by the employer. 

No phone calls or emails, please.

Please note that Destination Canada’s pension and benefit plans are completely separate from the federal public service.  In general, candidates cannot transfer their pension and their service from the public service to Destination Canada.

Destination Canada is committed to building a skilled, diverse workforce reflective of Canadian society. As a result, it promotes employment equity and encourages candidates to indicate voluntarily on their application if they are a woman, an Aboriginal person, a person with a disability or a member of a visible minority group.

Destination Canada is also committed to developing inclusive, barrier-free selection processes and work environments. If contacted in relation to a job opportunity or testing, you should advise the staffing official in a timely fashion of the accommodation measures which must be taken to enable you to be assessed in a fair and equitable manner. Information received relating to accommodation measures will be addressed confidentially.