Strategic Advisor, Corporate and Employee Communications

Have a flair for communications? Love creating plans and processes and setting a course for action? Comfortable building meaningful connections across the organization and with stakeholders? Want to do all of that for Destination Canada (DC)? Join us as our Strategic Advisor, Corporate and Employee Communications and contribute to making DC an employer of choice in the Canadian tourism industry.

What do we need? A strategic, communications professional dedicated to building the DC brand internally and externally. You’re tech savvy, developing fluid messages across platforms – web, social media, intranet or otherwise. Taking the lead on Corporate Communications content planning and reputation management, you will craft the internal and external messages that tell the DC story.

Selection Process No: 2016-CTC-RES-242

Classification: CTC-04

Tenure: Indeterminate

Closing Date: July 10, 2016

Salary: $66,100 – $85,900 per year  

Organization: Destination Canada

Position Title: Strategic Advisor, Corporate and Employee Communications

Language Requirements: The successful candidate must be fluent in French and English and have valid BBB Second Language Evaluation results from the Government of Canada or be tested and achieve BBB language level results before an appointment can be made. (Please visit for language level definitions.)

(N.B. When applying, please clearly demonstrate in writing how you meet the language requirements.)

Duties: Reporting to the Director of Corporate Relations and Stakeholder Outreach, this position is involved in leading DC’s internal and external content plans, and ensuring they are fully integrated with other communications plans in the organization and consistent with the goals and objectives for employee engagement. 

The work involves drafting internal and external communications products (news releases, articles, speaking notes and web and print copy) and coordinating the timing and distribution of these products. The Advisor will maintain all corporate channels, including the corporate website, corporate social media, the DC newsletter, and the intranet.

The incumbent works very closely with Human Resources colleagues and deals with highly sensitive employee matters that require communications support. The work involves drafting/reviewing communications from the CEO to staff, planning and executing all-staff meetings, town halls, and other staff engagement initiatives. The incumbent is also responsible for the management of the internal website and the management of the DC Employee Communications Plan. 

This position is also responsible for overseeing communications planning and supports strategies for DC’s relationship with the Canadian tourism industry and its various partnership arrangements, and plays an important role in furthering DC’s relationships with its stakeholders, consistent with the Corporate Communications plan.  The role also develops and oversees a constant systematic and strategic listening capacity to acquire ideas, approaches, information, concerns, and future directions and needs of the Canadian tourism industry.   


Education: Undergraduate degree in Communications or a suitable combination of education and work experience.

Experience: When applying, the candidate must clearly demonstrate in writing how they meet the following experience criteria:

  • Minimum three years of experience in a communications role.
  • Experience in developing and implementing communications programs and projects and implementing communication plans.
  • Experience in Stakeholder Relations is a strong asset.


  • Excellent knowledge of communications tactics and best practices.
  • Knowledge of Destination Canada’s mandate, activities, and communications policy.
  • Knowledge of Canada’s tourism industry, especially key stakeholders for Destination Canada.
  • Knowledge of best practices for efficient and effective strategies, tools and mechanisms for communicating and collaborating with internal and external stakeholders.
  • Knowledge of the federal government and its priorities is considered an asset.


  • Excellent written communication skills for both conceptual and detailed material.
  • Excellent verbal communication skills for conveying complex information and providing recommendations to senior management on communications issues.
  • Excellent interpersonal skills, with a focus on establishing and maintaining client relationships.
  • Excellent skills in MS Word, MS PowerPoint, MS Excel.
  • Ability to support the development of strategies and be involved in their implementation.
  • Ability to convert strategic objectives into action plans, articulate strategies and garner support.
  • High level of motivation and the ability to think creatively.
  • Adaptability, tact and good judgment coupled with the ability to prioritize.
  • Demonstrated ability to work under pressure and meet tight deadlines.
  • Initiative and judgment required to manage and internal communications activities and to provide advice to internal stakeholders.
  • Ability to analyze and synthesize complex issues.
  • Ability to communicate in crisis situations.
  • Ability to implement communication plans and strategies designed to support employee engagement initiatives.
  • Ability to maintain discretion and manage confidential information.

Personal Suitability: Effective interpersonal relationships; creativity; judgment; results-oriented; discretion; confidentiality; diplomacy; detail-oriented.

Security: A Secret Level Security Clearance will be required.

Entitlement to work in Canada: You must certify in your application that you are legally entitled to work in Canada or have the ability to obtain the necessary approvals to work in Canada. Destination Canada reserves the right to require that you provide proof of your legal entitlement to work in Canada at any time. Please note that Destination Canada will not be providing relocation assistance.

Note: You must be able to provide proof of your education credentials if requested.  When applying, candidates must clearly demonstrate in writing that they meet the above-mentioned education and experience criteria.

Persons are entitled to participate in the appointment process in the official language of their choice. Candidates are asked to indicate their first official language as well as their preferred official language in their application.

This competition may be used to staff similar positions.


Send your resume and application in MS Word format or PDF format to hr [at] destinationcanada [dot] com. Please specify the competition number (2016-CTC-RES-242) in the subject line.

We thank all those interested for their time and care in submitting applications but regret that only candidates selected for an interview will be contacted by the employer. 

No phone calls or emails, please.

Please note that Destination Canada’s pension and benefit plans are completely separate from the federal public service.  In general, candidates cannot transfer their pension and their service from the public service to Destination Canada.

Destination Canada is committed to building a skilled, diverse workforce reflective of Canadian society. As a result, it promotes employment equity and encourages candidates to indicate voluntarily on their application if they are a woman, an Aboriginal person, a person with a disability or a member of a visible minority group.

Destination Canada is also committed to developing inclusive, barrier-free selection processes and work environments. If contacted in relation to a job opportunity or testing, you should advise the staffing official in a timely fashion of the accommodation measures which must be taken to enable you to be assessed in a fair and equitable manner. Information received relating to accommodation measures will be addressed confidentially.