Project Advisor, Industry Partnerships Canada


We are seeking a Project Advisor with strong research and project management experience to help build and execute our domestic partnership strategy.

In this role, you will conduct research and leverage your superior analytical skills to derive insights and frameworks that will help identify key partners and guide strategic partnership decisions. An excellent communicator, you will be able to synthesize complex data and present the results clearly. You will also use your research to participate in the business development process and help build compelling cases to present to our potential partners. You will coordinate our many partnership agreements and assist in managing and expanding our relationships with key accounts. This is a new position in a newly formed team and you will be able to have a significant impact in helping expand the reach and impact of our global marketing programs in this role. Join our team and help us fulfill our vision of inspiring the world to explore Canada.

Selection Process No: 2015-CTC-MAR-498-01

Classification: ES-04

Tenure: Indeterminate

Closing Date: December 13, 2015

Salary: $75,006 – $86, 520 per year  
Organization: Destination Canada

Position Title: Project Advisor, Industry Partnerships Canada

Language Requirements: English Essential


Reporting to the Executive Director, Industry Partnerships, Canada (the “ED”), the incumbent is responsible for providing economic and market research, analyses, forecasts and advice to the ED, the CMO, VP International and other senior management in the international, marketing and communications teams. The incumbent evaluates the effectiveness of partnership programs and makes recommendations based on these evaluations in order to address weaknesses and strengths, and to enhance strategic and operational planning. In addition, the incumbent is responsible for developing and implementing indicators in order to analyze, evaluate and report program results and implications on the Canadian tourism industry to industry partners.

The role also assists in delivering on partnership and communications strategies, tools, products, events and related activities, which amplify the promotion of Canada as a travel and tourism destination in DC’s international markets. The role will also be responsible for supporting, creating, writing, editing, monitoring and coordinating material and programs needed to facilitate and drive DC’s partnering revenue and collaboration with domestic based leisure travel marketing partners.


Education: University degree or an acceptable combination of education, training and experience.


When applying, the candidate must clearly demonstrate in writing how they meet the following experience criteria:

  • Minimum of 3 years of experience in a policy analyst or research role
  • Minimum of 1 year of experience in project management
  • Minimum of 1 year experience in marketing or communication
  • Experience in Canadian tourism industry would be an asset


Knowledge :

  • A thorough professional knowledge of the theories, principles and methodology of both macro-economics and micro-economics
  • Professional knowledge of the theories, principles and methodology of economic research, in order to provide evidential data and recommendations 
  • Knowledge of mathematical and statistical economics or statistical science, as applied in business statistics, statistical surveys and other statistical analyses
  • Knowledge of the tourism sector, including domestic and international trends, competitiveness, opportunities, risks and associated business climate would be an asset
  • Knowledge of the principles of economics, statistics, and business finance related to the impact of policy on program evaluation and reporting
  • Knowledge of project management and consultation techniques
  • Knowledge of financial and administrative planning
  • Understanding and application of a company’s strategic principles for plans and activities
  • Knowledge of tourism marketing strategies, channels and tactics


  • Excellent analytical skills
  • Ability to synthesize information from a variety of sources and present it to an audience without subject matter experience in an understandable manner
  • Outstanding communication skills, both verbal and written with an excellent ability to write well in a modern and dynamic style
  • Excellent interpersonal skills, ability to develop and retain relationships with stakeholders
  • Excellent presentation skills, tools and techniques (e.g. slide presentations, multi‑media tools)
  • Manage multiple priorities and prioritize work to meet deadlines under time pressure
  • Adaptability, resourcefulness, ability to work in an ambiguous environment
  • Excellent working knowledge of Excel, Powerpoint and other Microsoft Office software
  • Ability to deliver against strategy and measure success
  • High level of discretion, confidentiality and diplomacy
  • Ability to use research software, e.g. SPSS, is an asset


Personal Suitability: Effective interpersonal relationships; creativity; judgment; results-oriented; discretion; confidentiality; diplomacy; detail-oriented.

Security:  A Reliability Status or a Security Clearance may be required.

Entitlement to work in Canada: You must certify in your application that you are legally entitled to work in Canada or have the ability to obtain the necessary approvals to work in Canada.  Destination Canada reserves the right to require that you provide proof of your legal entitlement to work in Canada at any time.
Please note that Destination Canada will not be providing relocation assistance.

Note: You must be able to provide proof of your education credentials if requested.  When applying, candidates must clearly demonstrate in writing that they meet the above-mentioned education and experience criteria.

Persons are entitled to participate in the appointment process in the official language of their choice. Candidates are asked to indicate their first official language as well as their preferred official language in their application.

This competition may be used to staff similar positions.

Send your application to:
Destination Canada.

If your skills and experience are a match for the above, please email your resume in MS Word format or PDF file to hr [at] destinationcanada [dot] com.   Please specify the competition number
(2015-CTC-MAR-498-01) in the subject line.

We thank all those interested for their time and care in submitting applications but regret that only candidates selected for an interview will be contacted by the employer. 

No phone calls or emails, please.

Please note that Destination Canada’s pension and benefit plans are completely separate from the federal public service.  In general, candidates cannot transfer their pension and their service from the public service to Destination Canada.

Destination Canada is committed to building a skilled, diverse workforce reflective of Canadian society. As a result, it promotes employment equity and encourages candidates to indicate voluntarily on their application if they are a woman, an Aboriginal person, a person with a disability or a member of a visible minority group.

Destination Canada is also committed to developing inclusive, barrier-free selection processes and work environments. If contacted in relation to a job opportunity or testing, you should advise the staffing official in a timely fashion of the accommodation measures which must be taken to enable you to be assessed in a fair and equitable manner. Information received relating to accommodation measures will be addressed confidentially.