Marketing Specialist, Japan

Destination Canada is in search of a Marketing Specialist to bring initiative and creativity to its Japan team. 

Reporting to the Managing Director, you’ll be involved in the day to day implementation and management of DC’s partnered media activities.  Marketing, advertising and brand are second nature to you.  You’ll utilize your knowledge in these areas to support the planning and development of DC’s marketing programs.  You are familiar with using social media in marketing projects and thrive to advance DC’s exciting initiatives.

Make Destination Canada your next stop and inspire travelers to explore Canada.

Selection Process No: 2016-CTC-JPN-516

Classification: CTC-JP-04

Tenure: Term until October 2018

Closing Date: October 9, 2016

Salary: 4,900,000 yen to 6,300,000 yen per year 

Organization: Destination Canada

Position Title: Marketing Specialist, Japan

Language Requirements: Fluent in verbal Japanese and English in a business setting, able to type and read Japanese and English at business level.

Duties: Working under the leadership of the Managing Director, this position leads the day to day implementation and management of DC’s partnered media activities, as well as supporting the development and evaluation of marketing programs in Japan.  Key duties include marketing activity implementation and working with social media and advertising agencies.  The position also supports the marketing planning process, which includes the integration of trade marketing, social media and Public Relations (PR) activities. 


Education: Degree from a recognized university in marketing, communications or business administration, or an acceptable combination of education, training and experience.

Experience: When applying, the candidate must clearly demonstrate in writing how they meet the following experience criteria:

  • Minimum 5 years of marketing experience.
  • Minimum of 3 years of experience in using social media for marketing.
  • Experience in the management of projects, events and/or marketing campaigns.
  • Experience in an administrative role.
  • Experience in the tourism industry is an asset.


  • Solid knowledge of the marketing communications landscape as it pertains to the region.
  • Good knowledge of online marketing communications, emerging technologies, Content Management Systems, and CRM products and services.
  • Good knowledge of social media management.
  • Solid knowledge of brand management and campaign execution.
  • Understanding of Canada’s tourism industry and its stakeholders both within Canada and in-market an asset.
  • High level knowledge in utilizing various software packages with MS Office Suite (ie: Word, Excel, PowerPoint and Outlook). 
  • Creative development skills are an asset.


  • Creative, dynamic communicator who will maintain information flow across the relevant stakeholders, both internally and externally. 
  • Partnership oriented with proven business acumen to deliver DC’s objectives and campaign direction.
  • Effective collaboration and interpersonal skills, often working under extreme pressure and across different time zones.
  • Ability to track results, and distribute clearly to industry partners, the HQ Marketing team and Managing Director, Japan.
  • Excellent time management and organizational skills.
  • Works well within a team and with other teams.
  • Ability to commit and meet or exceed deadlines.
  • Ability to adapt and learn quickly/self-motivated.
  • Organizational Commitment.

Personal Suitability: Effective interpersonal relationships; creativity; judgment; results-oriented; discretion; confidentiality; diplomacy; detail-oriented.

Security: A Reliability Status or a Security Clearance may be required.

Entitlement to work in Japan: You must certify in your application that you are legally entitled to work in Japan or have the ability to obtain the necessary approvals to work in Japan. Destination Canada reserves the right to require that you provide proof of your legal entitlement to work in Japan at any time. Please note that Destination Canada will not be providing relocation assistance.

Note: You must be able to provide proof of your education credentials if requested.  When applying, candidates must clearly demonstrate in writing that they meet the above-mentioned education and experience criteria.

Persons are entitled to participate in the appointment process in the official language of their choice. Candidates are asked to indicate their first official language as well as their preferred official language in their application.

This competition may be used to staff similar positions.


Send your resume and application in MS Word format or PDF format to hr [at] destinationcanada [dot] comPlease specify the competition number (2016-CTC-JPN-516) in the subject line.

We thank all those interested for their time and care in submitting applications but regret that only candidates selected for an interview will be contacted by the employer. 

No phone calls or emails, please.

Please note that Destination Canada’s pension and benefit plans are completely separate from the federal public service.  In general, candidates cannot transfer their pension and their service from the public service to Destination Canada.

Destination Canada is committed to building a skilled, diverse workforce reflective of Canadian society. As a result, it promotes employment equity and encourages candidates to indicate voluntarily on their application if they are a woman, an Aboriginal person, a person with a disability or a member of a visible minority group.

Destination Canada is also committed to developing inclusive, barrier-free selection processes and work environments. If contacted in relation to a job opportunity or testing, you should advise the staffing official in a timely fashion of the accommodation measures which must be taken to enable you to be assessed in a fair and equitable manner. Information received relating to accommodation measures will be addressed confidentially.