Marketing Specialist

Destination Canada is looking for a Marketing Specialist to join our Global Marketing team.

You’ve worked in a marketing environment for at least 5 years and have experience delivering innovative, integrated campaigns across multiple channels. You are a dynamic and compelling communicator who can manage multiple projects at once while ensuring that tight deadlines are met in a high pressure environment. Strategy-savvy, you’ll provide global support and you’ll ensure the programs, partnerships, agencies and suppliers deliver results. Your strong interpersonal skills allow you to build and maintain partnerships both internally and within the tourism industry. Most of all, you’re passionate about marketing Canada as a premier travel destination to the world.

Join Destination Canada and join the team that’s inspiring travellers to explore Canada every day.

Selection Process No: 2016-CTC-MAR-522

Classification: IS-04

Tenure: Term until March 31, 2018

Closing Date: August 8, 2016

Salary: $76,531 – $82,742 per year  

Organization: Destination Canada

Position Title: Marketing Specialist

Language Requirements: English Essential

Duties: Reporting to the Global Marketing Manager (the “Manager”) the incumbent is the key liaison to the industry partners invested in the international campaign activities. The role supports the development, implementation and evaluation of the integrated multi-channel marketing and sales programs for the international market programs and activities by coordinating efforts with the team and partners.  Key duties include marketing planning and coordination support for trade/sales initiatives and supporting content marketing activities aligned with the strategy, reviewing project dashboards as well as coordinating key projects as directed by the Manager. 


Education: Degree from a recognized university in marketing, communications or business administration, or an acceptable combination of education, training and experience.

Experience: When applying, the candidate must clearly demonstrate in writing how they meet the following experience criteria:

  • Minimum of 5 years of experience in marketing.
  • Minimum of 3 years of experience in delivering marketing campaigns to consumers and/or travel trade.
  • Experience in project management.
  • Experience in the tourism industry is an asset.


  • Knowledge of various software packages including MS Office Suite (i.e.: Word, Excel, PowerPoint and Outlook).
  • Knowledge of marketing, promotions and media buying practices.
  • Understanding of content marketing and communication channels.
  • Knowledge of agency models for marketing, branding, strategy, design, media buying and performance measurement.
  • Knowledge of project management and planning including financial and administrative management.
  • Knowledge of the latest marketing and technology trends an asset.
  • Knowledge of the travel industry and marketing in global markets is an asset.


  • Exceptional collaboration and interpersonal skills, often working under pressure and across different time zones.
  • Excellent ability to communicate verbally and in writing.
  • Ability to build and maintain strong partnerships within the industry.
  • Ability to thrive in a fast paced environment, dealing with cultural nuances and multiple tasks requiring strong organizational and prioritization skills.
  • Ability to assign targets, track results, and determine ROI.
  • Ability to commit and meet or exceed deadlines.
  • Ability to adapt and learn quickly/self-motivated.
  • Ability to embrace ambiguity.

Personal Suitability: Effective interpersonal relationships; creativity; judgment; results-oriented; discretion; confidentiality; diplomacy; detail-oriented.

Security: A Reliability Status or a Security Clearance may be required.

Entitlement to work in Canada: You must certify in your application that you are legally entitled to work in Canada or have the ability to obtain the necessary approvals to work in Canada.  Destination Canada reserves the right to require that you provide proof of your legal entitlement to work in Canada at any time. Please note that Destination Canada will not be providing relocation assistance.

Note: You must be able to provide proof of your education credentials if requested.  When applying, candidates must clearly demonstrate in writing that they meet the above-mentioned education and experience criteria.

Persons are entitled to participate in the appointment process in the official language of their choice. Candidates are asked to indicate their first official language as well as their preferred official language in their application.

This competition may be used to staff similar positions.


Send your resume and application in MS Word format or PDF format to hr [at] destinationcanada [dot] com. Please specify the competition number (2016-CTC-MAR-522) in the subject line.

We thank all those interested for their time and care in submitting applications but regret that only candidates selected for an interview will be contacted by the employer. 

No phone calls or emails, please.

Please note that Destination Canada’s pension and benefit plans are completely separate from the federal public service.  In general, candidates cannot transfer their pension and their service from the public service to Destination Canada.

Destination Canada is committed to building a skilled, diverse workforce reflective of Canadian society. As a result, it promotes employment equity and encourages candidates to indicate voluntarily on their application if they are a woman, an Aboriginal person, a person with a disability or a member of a visible minority group.

Destination Canada is also committed to developing inclusive, barrier-free selection processes and work environments. If contacted in relation to a job opportunity or testing, you should advise the staffing official in a timely fashion of the accommodation measures which must be taken to enable you to be assessed in a fair and equitable manner. Information received relating to accommodation measures will be addressed confidentially.