Market Research Analyst

Does curiosity drive your sense of exploration? Do you need to know the ‘why’ behind a customer’s decisions?  If you have answered yes to both, you could be the ideal Market Research Analyst for Destination Canada (DC).

Aside from your love of data, you are passionate about tourism and travelling, and your natural curiosity pushes you to discover what it takes to inspire travellers to explore Canada.  With your extensive knowledge of survey design and implementation, you will lead market and consumer research from beginning to end while providing analysis, advice and guidance for management, stakeholders and the Canadian tourism industry. Your strong interpersonal and organization skills and your ability to translate and convey complex information to a broad audience will help you build and maintain stakeholder relationships within DC and allow you to easily network and represent DC within the overall industry at large. 

Interested? Join the team that helps market Canada to the world.

Selection Process No: 2016-CTC-RES-223-08

Classification: ES-04

Tenure: Indeterminate

Closing Date: September 6, 2016

Salary: $75,006 – $86,520 per year  

Organization: Destination Canada

Position Title: Market Research Analyst

Language Requirements: English Essential

Duties: Research, analytical and advisory services for the management, coordination and conduct of market research, analysis of consumer behaviour, survey implementation and design, and developing market and consumer intelligence products. The role is also responsible for the analysis of tourism indicators, and analysis and evaluation of economic, program and tourism issues that are horizontal in nature.


Education: Minimum: Graduation from a recognized university with a Bachelor degree in Marketing, Business Administration, Economics, or related sociology research discipline or an acceptable combination of education, training and experience.  A Master’s degree would be an asset.

Experience: When applying, the candidate must clearly demonstrate in writing how they meet the following experience criteria:

  • Minimum 3 years’ experience in market research and/or primary consumer research and analysis and/or experience in socio-economic research, trend analysis and interpretation.
  • Experience in managing the preparation of, and development of comprehensive research reports, studies and briefing materials.
  • Experience in overseeing contractors to deliver outcomes.
  • Experience managing a portfolio of projects, consultant contracts and providing guidance to others. 
  • Experience employing SPSS or other statistical technologies to analyze data and report results.
  • Experience in the tourism industry is an asset.


  • Knowledge of key economic, social, technological and political change drivers in the global economy developed through previous research or work experience.
  • In depth knowledge of primary market and consumer research approaches and tools including survey design and implementation, focus groups, statistical modeling techniques, segmentation, research techniques and methodologies.
  • Knowledge of economic, analytical, research techniques and methodologies (qualitative and quantitative market research).
  • Knowledge of project management concepts and methodologies.
  • Knowledge of the Canadian tourism sector including international trends, competitiveness, opportunities, risk and associated business climate is an asset. 
  • Knowledge of the Destination Canada, its mandate and objectives is an asset.


  • Passion for data and for creative problem solving and a desire to keep up with changes in technologies and techniques.
  • Ability to question how and why consumers make decisions.
  • Excellent analytical skills with understanding of analyzing data, drawing conclusions, and developing actionable recommendations.
  • Strong skills using SPSS.
  • Enjoys learning from, and teaching others
  • Strong verbal and written communication and presentation skills.
  • Self starter.
  • Creative thinker.
  • Strong interpersonal skills.
  • Strong attention to detail.
  • High level of discretion, confidentiality and diplomacy.
  • Good operating/working knowledge of Microsoft Office software.
  • Excellent MS Excel skills.

Personal Suitability: Effective interpersonal relationships; creativity; judgment; results-oriented; discretion; confidentiality; diplomacy; detail-oriented.

Security: A Reliability Status or a Security Clearance may be required.

Entitlement to work in Canada: You must certify in your application that you are legally entitled to work in Canada or have the ability to obtain the necessary approvals to work in Canada.  Destination Canada reserves the right to require that you provide proof of your legal entitlement to work in Canada at any time. Please note that Destination Canada will not be providing relocation assistance.

Note: You must be able to provide proof of your education credentials if requested.  When applying, candidates must clearly demonstrate in writing that they meet the above-mentioned education and experience criteria.

Persons are entitled to participate in the appointment process in the official language of their choice. Candidates are asked to indicate their first official language as well as their preferred official language in their application.

This competition may be used to staff similar positions.


Send your resume and application in MS Word format or PDF format to hr [at] destinationcanada [dot] comPlease specify the competition number (2016-CTC-RES-223-08) in the subject line.

We thank all those interested for their time and care in submitting applications but regret that only candidates selected for an interview will be contacted by the employer. 

No phone calls or emails, please.

Please note that Destination Canada’s pension and benefit plans are completely separate from the federal public service.  In general, candidates cannot transfer their pension and their service from the public service to Destination Canada.

Destination Canada is committed to building a skilled, diverse workforce reflective of Canadian society. As a result, it promotes employment equity and encourages candidates to indicate voluntarily on their application if they are a woman, an Aboriginal person, a person with a disability or a member of a visible minority group.

Destination Canada is also committed to developing inclusive, barrier-free selection processes and work environments. If contacted in relation to a job opportunity or testing, you should advise the staffing official in a timely fashion of the accommodation measures which must be taken to enable you to be assessed in a fair and equitable manner. Information received relating to accommodation measures will be addressed confidentially.