Digital Marketing Specialist, US Leisure Market


We’re looking for a Digital Marketing Specialist to join our US Leisure Market team.

Experienced in delivering innovative digital marketing campaigns, you will be a vital member of the team leading a campaign to promote Canada as a premier tourism destination in the U.S. You’ll take on planning and coordination of the digital marketing elements of the program, working closely with the US Leisure Market team, our partners and our agencies. 

Make us your next destination and be a part of a team that’s championing Destination Canada’s global strategy in the US market.

Selection Process No: 2016-CTC-MAR-514

Classification: IS-04

Tenure: Three years

Closing Date: May 23, 2016

Salary: $76,531 – $82,742 per year  

Organization: Destination Canada

Position Title: Digital Marketing Specialist, US Leisure Market

Language Requirements: English essential

Duties: Reporting to the Executive Director, US Leisure Market (the “Manager”) the incumbent is the key liaison with Destination Canada’s (“DC”) agencies and industry partners invested in the US campaign activities. The role supports the development, implementation and evaluation of the digital marketing components of the US leisure travel marketing programs and activities by coordinating efforts with the team, agencies and partners. Key duties include digital marketing planning, implementation, analysis and optimization aligned with the strategy, creating KPI, dashboards as well as coordinating key projects as directed by the Manager. 

Education: Degree from a recognized university in digital marketing, analytics, communications or business administration, or an acceptable combination of education, training and experience.
Experience: When applying, the candidate must clearly demonstrate in writing how they meet the following experience criteria:

  • Minimum of 2 years of experience in digital analytics
  • Experience in creating and/or measuring KPIs
  • Experience in delivering digital paid media campaigns
  • Experience in project management
  • Experience in the tourism industry is an asset


  • Knowledge of various software packages including MS Office Suite (i.e.: Word, Excel, PowerPoint and Outlook)
  • Knowledge of digital analytic tools, particularly Google Analytics
  • Knowledge of marketing, promotions and media buying practices
  • Understanding of content marketing
  • Knowledge of agency models for marketing, branding, strategy, design ,media buying, programmatic remarketing/optimization and performance measurement
  • Knowledge of project management and planning including financial and administrative management
  • Knowledge of the latest digital marketing and technology trends an asset
  • Knowledge of the travel industry in global markets, particularly the US, is an asset


  • Exceptional collaboration and interpersonal skills, often working under pressure and across different time zones
  • Excellent ability to communicate verbally and in writing
  • Ability to build and maintain strong partnerships within the industry
  • Ability to thrive in a fast paced environment, dealing with cultural nuances and multiple tasks requiring strong organizational and prioritization skills
  • Ability to assign targets, track results, and determine ROI
  • Ability to commit and meet or exceed deadlines
  • Ability to adapt and learn quickly/self motivated
  • Ability to embrace ambiguity


Personal Suitability: Effective interpersonal relationships; creativity; judgment; results-oriented; discretion; confidentiality; diplomacy; detail-oriented.

Security:  A Reliability Status or a Security Clearance may be required.

Entitlement to work in Canada: You must certify in your application that you are legally entitled to work in Canada or have the ability to obtain the necessary approvals to work in Canada.  Destination Canada reserves the right to require that you provide proof of your legal entitlement to work in Canada at any time.
Please note that Destination Canada will not be providing relocation assistance.

Note: You must be able to provide proof of your education credentials if requested.  When applying, candidates must clearly demonstrate in writing that they meet the above-mentioned education and experience criteria.

Persons are entitled to participate in the appointment process in the official language of their choice. Candidates are asked to indicate their first official language as well as their preferred official language in their application.

This competition may be used to staff similar positions.


Send your resume and application in MS Word format or PDF format to hr [at] destinationcanada [dot] com.  Please specify the competition number (2016-CTC-MAR-514) in the subject line.

We thank all those interested for their time and care in submitting applications but regret that only candidates selected for an interview will be contacted by the employer. 

No phone calls or emails, please.

Please note that Destination Canada’s pension and benefit plans are completely separate from the federal public service.  In general, candidates cannot transfer their pension and their service from the public service to Destination Canada.

Destination Canada is committed to building a skilled, diverse workforce reflective of Canadian society. As a result, it promotes employment equity and encourages candidates to indicate voluntarily on their application if they are a woman, an Aboriginal person, a person with a disability or a member of a visible minority group.

Destination Canada is also committed to developing inclusive, barrier-free selection processes and work environments. If contacted in relation to a job opportunity or testing, you should advise the staffing official in a timely fashion of the accommodation measures which must be taken to enable you to be assessed in a fair and equitable manner. Information received relating to accommodation measures will be addressed confidentially.