Content Marketing Specialist, US Leisure Market


We’re looking for a Content Marketing Specialist to join our U.S. Leisure Market team.

Experienced in content marketing, you will be a vital member of the team promoting Canada as a premier tourism destination in the U.S. You’ll thrive curating content for various communication programs, coordinating project timelines and workflows and making recommendations for relevant influencer and partnership opportunities.

Make us your next destination and be a part of a team that’s championing Destination Canada’s global strategy in the U.S. market.

Selection Process No: 2015-CTC-MAR-512

Classification: IS-04

Tenure: Three year term

Closing Date: January 17, 2016

Salary: $76, 531 – 82, 742 per year 

Organization: Destination Canada

Position Title: Content Marketing Specialist, US Leisure Market

Language Requirements: English Essential

Duties: Reporting to the Global Content Leader (the “Manager”), the incumbent is responsible for content development as it relates to US campaign activities. The role supports the development, implementation and evaluation of the integrated multi-channel marketing and sales programs for the US leisure travel market programs and activities.  Key duties include implementing content marketing activities aligned with the US strategy, reviewing project dashboards as well as coordinating key projects as directed by the Manager.  The role is responsible for managing the curation of content on the US website and related social media distribution.


Education: The position requires at a minimum the graduation from a recognized university, or specialized community college training in marketing, communications or business administration, or an acceptable combination of education, training and experience.

Experience:  When applying, the candidate must clearly demonstrate in writing how they meet the following experience criteria:

  • Minimum of 3 years of experience in marketing
  • Minimum of 2 years in delivering social media community management for a brand
  • Experience managing a blog
  • Experience planning and coordinating content marketing focused projects
  • Experience in the tourism industry is an asset

Knowledge :

  • Excellent understanding of content marketing and communication channels
  • In-depth knowledge and understanding of social media platforms and advertising models
  • Knowledge of website publishing, and website functionality
  • Knowledge of project management and planning including financial and administrative management
  • Knowledge of various software packages including MS Office Suite (i.e.: Word, Excel, PowerPoint and Outlook), social media management tools (e.g. Hootsuite, Sysomos) and Content Management Systems (Wordpress, Drupal)
  • Knowledge of agency models for marketing, branding, strategy, design, media buying and performance measurement
  • Knowledge of the latest marketing and technology trends an asset
  • Knowledge of the travel industry in global markets, particularly the US, is an asset


  • Ability to deliver against content marketing strategy and measure success
  • Excellent ability to communicate verbally and in writing
  • Understanding of social media best practices and measurement
  • Ability to thrive in a fast paced environment, dealing with cultural nuances and multiple tasks requiring strong organizational and prioritization skills
  • Ability to build and maintain strong partnerships within the industry
  • Initiative and judgment to plan, implement, and measure work on all channels
  • Focused and detail-oriented
  • Comfortable embracing ambiguity


Personal Suitability: Effective interpersonal relationships; creativity; judgment; results-oriented; discretion; confidentiality; diplomacy; detail-oriented.

Security:  A Reliability Status or a Security Clearance may be required.

Entitlement to work in Canada: You must certify in your application that you are legally entitled to work in Canada or have the ability to obtain the necessary approvals to work in Canada.  Destination Canada reserves the right to require that you provide proof of your legal entitlement to work in Canada at any time.
Please note that Destination Canada will not be providing relocation assistance.

Note: You must be able to provide proof of your education credentials if requested.  When applying, candidates must clearly demonstrate in writing that they meet the above-mentioned education and experience criteria.

Persons are entitled to participate in the appointment process in the official language of their choice. Candidates are asked to indicate their first official language as well as their preferred official language in their application.

This competition may be used to staff similar positions.

Send your application to:
Destination Canada.

If your skills and experience are a match for the above, please email your resume in MS Word format or PDF file to hr [at] destinationcanada [dot] com.   Please specify the competition number (2015-CTC-MAR-512) in the subject line.

We thank all those interested for their time and care in submitting applications but regret that only candidates selected for an interview will be contacted by the employer. 

No phone calls or emails, please.

Please note that Destination Canada’s pension and benefit plans are completely separate from the federal public service.  In general, candidates cannot transfer their pension and their service from the public service to Destination Canada.

Destination Canada is committed to building a skilled, diverse workforce reflective of Canadian society. As a result, it promotes employment equity and encourages candidates to indicate voluntarily on their application if they are a woman, an Aboriginal person, a person with a disability or a member of a visible minority group.

Destination Canada is also committed to developing inclusive, barrier-free selection processes and work environments. If contacted in relation to a job opportunity or testing, you should advise the staffing official in a timely fashion of the accommodation measures which must be taken to enable you to be assessed in a fair and equitable manner. Information received relating to accommodation measures will be addressed confidentially.