Content Marketing Specialist

We are looking for a detail-oriented and passionate individual to join the Destination Canada team as a Content Marketing Specialist.

An excellent communicator, you can hone in on the unique qualities of different markets and audiences to get the message across. You will work with various teams across the globe to implement and align our editorial strategy and voice. You are a great writer who is completely comfortable using social media and website content management systems. Most of all, you can’t wait to use your content marketing knowledge to promote Canada to the world!

Selection Process No: 2016-CTC-COM-499-02

Classification: IS-04

Tenure: Three year term

Closing Date: June 19, 2016

Salary: $76,531 – $82,742 per year  

Organization: Destination Canada

Position Title: Content Marketing Specialist

Language Requirements: English Essential

Duties: Reporting to the Managing Editor (the “Manager”), the incumbent is responsible for coordinating Destination Canada’s (DC’s) content marketing efforts with its in-market teams across the globe. The role supports the development and social media promotion and curation of owned, earned and paid content for all markets with a social media and editorial presence (including the UK, Germany, Japan, France, India, South Korea, Mexico, Brazil and Australia).  Key duties include strengthening relationships with our in-market cultivators, increasing content alignment across our global team, and managing global social content development projects. The role will also involve regular writing, social media management, and project management.


Education: The position requires at a minimum the graduation from a recognized university, or specialized community college training in marketing, communications or business administration, or an acceptable combination of education, training and experience.

Experience: When applying, the candidate must clearly demonstrate in writing how they meet the following experience criteria:

  • Minimum of 3 years of experience in marketing
  • Minimum of 2 years in delivering social media management for a brand
  • Experience copywriting and editing in a professional context
  • Experience planning and coordinating content marketing focused projects
  • Experience providing social media training and/or coaching an asset
  • Experience in the tourism industry is an asset


  • Excellent understanding of content marketing and communication channels
  • In-depth knowledge and understanding of social media platforms and advertising models
  • Knowledge of various software packages including MS Office Suite (i.e.: Word, Excel, PowerPoint and Outlook), social media management tools (e.g. Hootsuite, Sysomos) and Content Management Systems (Wordpress, Drupal)
  • Knowledge of website publishing, and website functionality an asset
  • Knowledge of the latest marketing and technology trends an asset
  • Knowledge of the travel industry in global markets an asset
  • Knowledge of or familiarity with multiple languages and cultures an asset


  • Excellent understanding of social media best practices and measurement
  • Excellent ability to communicate verbally and in writing
  • Ability to deliver against content marketing strategy and measure success
  • Ability to thrive in a fast paced environment, dealing with cultural nuances and multiple tasks requiring strong organizational and prioritization skills
  • Ability to build and maintain strong partnerships within the industry
  • Initiative and judgment to plan, implement, and measure work on all channels
  • Creatively inclined
  • Focused and detail-oriented
  • Comfortable embracing ambiguity

Personal Suitability: Effective interpersonal relationships; creativity; judgment; results-oriented; discretion; confidentiality; diplomacy; detail-oriented.

Security: A Reliability Status or a Security Clearance may be required.

Entitlement to work in Canada: You must certify in your application that you are legally entitled to work in Canada or have the ability to obtain the necessary approvals to work in Canada.  Destination Canada reserves the right to require that you provide proof of your legal entitlement to work in Canada at any time. Please note that Destination Canada will not be providing relocation assistance.

Note: You must be able to provide proof of your education credentials if requested.  When applying, candidates must clearly demonstrate in writing that they meet the above-mentioned education and experience criteria.

Persons are entitled to participate in the appointment process in the official language of their choice. Candidates are asked to indicate their first official language as well as their preferred official language in their application.

This competition may be used to staff similar positions.


Send your resume and application in MS Word format or PDF format to hr [at] destinationcanada [dot] com. Please specify the competition number (2016-CTC-COM-499-02) in the subject line.

We thank all those interested for their time and care in submitting applications but regret that only candidates selected for an interview will be contacted by the employer. 

No phone calls or emails, please.

Please note that Destination Canada’s pension and benefit plans are completely separate from the federal public service.  In general, candidates cannot transfer their pension and their service from the public service to Destination Canada.

Destination Canada is committed to building a skilled, diverse workforce reflective of Canadian society. As a result, it promotes employment equity and encourages candidates to indicate voluntarily on their application if they are a woman, an Aboriginal person, a person with a disability or a member of a visible minority group.

Destination Canada is also committed to developing inclusive, barrier-free selection processes and work environments. If contacted in relation to a job opportunity or testing, you should advise the staffing official in a timely fashion of the accommodation measures which must be taken to enable you to be assessed in a fair and equitable manner. Information received relating to accommodation measures will be addressed confidentially.