Communications Advisor


Destination Canada is looking for a Communications Advisor to support our Global Communications team.

Passionate about getting the message across, you’ll implement and evaluate communications plans, research and create content, and manage services on a variety of platforms. You will coordinate high profile media events, project timelines, and make recommendations on communications issues and trends. Collaborative in nature, you will foster alignment and relationships with internal and external clients and stakeholders in the communication space.

Join the conversation that is inspiring travellers to explore Canada every day. Your next career destination is just a click away.

Selection Process No: 2015-CTC-COM-497

Classification: IS-04

Tenure: Indeterminate

Closing Date: December 20, 2015

Salary: $76, 531 – $82, 742 per year  
Organization: Destination Canada

Position Title: Communications Advisor

Language Requirements: The successful candidate must be fluent in French and English and have valid BBB Second Language Evaluation results from the Government of Canada or be tested and achieve BBB language level results before an appointment can be made. (Please visit for language level definitions.)

(N.B. When applying, please clearly demonstrate in writing how you meet the language requirements.)

Duties: Under the guidance of the Executive Director, Global Communications and Programs (the “ED”), the incumbent is  responsible for developing communications plans, content, and delivery of communications programs and services on a variety of Destination Canada platforms for the tourism industry including the corporate website, Destination Canada News, media monitoring, social media channels, and the integrated media centre.

Content Editor for the corporate website and the integrated media centre. Corporate social media listener for issues management and crisis communications, and cultivator for corporate social media development and best practices when appropriate.

Reports, writes and edits Destination Canada News items reporting on Destination Canada partnerships, industry trends, research, projects and initiatives. Acts as the point of contact to other units, actively and regularly seeking relevant intelligence and news leads for publication; and solicits material from all Destination Canada staff at HQ and international offices.  As such, identifies news, shares competitive insights, includes relevant case studies and interviews for industry, and information about marketing campaigns.

Under the guidance of the ED Global Communications and Programs, assists in the planning and delivery of major media conferences and special events.


Education: Degree from a recognized university in communications, journalism or a combination of training and work experience acceptable to Destination Canada.   

Experience:  When applying, the candidate must clearly demonstrate in writing how they meet the following experience criteria:

  • 5 years’ experience in writing and editing communications products, particularly across digital and social platforms
  • 3 years’ experience in media relations
  • 2 years’ experience in community
  • management for an organization, including the direct engagement with industry stakeholders on digital and social media channels including corporate website, Twitter, Facebook, YouTube, etc.
  • Experience developing and implementing comprehensive corporate communications plans
  • Experience in issues communications
  • Experience managing and collaborating with external agencies and vendors in delivering high-profile media/PR events

Knowledge :

  • Knowledge of communications principles, grammar and style principles, writing and editing techniques
  • Knowledge of consultation methods and techniques
  • Knowledge of journalism research methods, best-practices, ethics and industry standards
  • Knowledge of quality control standards, policies and guidelines for traditional and web information product publication, branding and presentation
  • Knowledge of government communications policy
  • Knowledge of communications trends and theory
  • Knowledge of tourism industry trends, in-house research, and of the Canadian tourism industry
  • Knowledge of social media trends and opportunities for corporate communications purposes, and issues for management
  • Knowledge of project management and horizontal collaboration
  • Working knowledge of customer management systems
  • Knowledge of major events planning and organization


  • Excellent English writing and verbal skills
  • Focused and detail-oriented
  • Analytical skills to support the planning, development and management of communications programs and frameworks
  • Ability to deliver against strategy and measure success
  • Adaptable, innovative, creative
  • Comfortable with ambiguity
  • Can deliver high-quality work on tight deadlines and in pressure situations
  • Excellent comprehension skills to grasp the intent and subtleties of complex documents that relate to business, marketing, economic, political and industry specific issues
  • Discretion and judgment
  • Diplomacy and strong interpersonal skills
  • Strong organizational skills, discipline, motivation, initiative

Personal Suitability: Effective interpersonal relationships; creativity; judgment; results-oriented; discretion; confidentiality; diplomacy; detail-oriented.

Security:  A Reliability Status or a Security Clearance may be required.

Entitlement to work in Canada: You must certify in your application that you are legally entitled to work in Canada or have the ability to obtain the necessary approvals to work in Canada.  Destination Canada reserves the right to require that you provide proof of your legal entitlement to work in Canada at any time.
Please note that Destination Canada will not be providing relocation assistance.

Note: You must be able to provide proof of your education credentials if requested.  When applying, candidates must clearly demonstrate in writing that they meet the above-mentioned education and experience criteria.

Persons are entitled to participate in the appointment process in the official language of their choice. Candidates are asked to indicate their first official language as well as their preferred official language in their application.

This competition may be used to staff similar positions.

Send your application to:
Destination Canada.

If your skills and experience are a match for the above, please email your resume in MS Word format or PDF file to hr [at] destinationcanada [dot] com.   Please specify the competition number
(2015-CTC-COM-497) in the subject line.

We thank all those interested for their time and care in submitting applications but regret that only candidates selected for an interview will be contacted by the employer. 

No phone calls or emails, please.

Please note that Destination Canada’s pension and benefit plans are completely separate from the federal public service.  In general, candidates cannot transfer their pension and their service from the public service to Destination Canada.

Destination Canada is committed to building a skilled, diverse workforce reflective of Canadian society. As a result, it promotes employment equity and encourages candidates to indicate voluntarily on their application if they are a woman, an Aboriginal person, a person with a disability or a member of a visible minority group.

Destination Canada is also committed to developing inclusive, barrier-free selection processes and work environments. If contacted in relation to a job opportunity or testing, you should advise the staffing official in a timely fashion of the accommodation measures which must be taken to enable you to be assessed in a fair and equitable manner. Information received relating to accommodation measures will be addressed confidentially.