Industry partners bring the headline acts to giant UK B2B show.
The huge B2B show provided a platform to sell Canada to thousands of industry reps from more than 4,900 companies from around the world. Thirty-one industry partners teamed up with CTC at the Canada stand Nov. 4-7, including new exhibitor Hotel Quintessence from Mont Tremblant, QC.
The Canada stand had plenty of Canadian product newsmakers to attract attendees’ attention, not least the opening of Glacier Skywalk, AB, next year and Hornblower Cruises & Events (another new exhibitor) taking over boat tours on the Canadian side of Niagara Falls, ON. There were also opportunities for more relaxed networking with two Happy Hours (one sponsored by Air Canada) and a special invite-only evening for key blogger contacts.
Canada claimed a prize, too. Brit travel agents voted our country No. 1 in the “Best Long Haul Destination for Soft Adventure” category at this year’s Travel Agents Choice awards. The annual awards are organized by Selling Long Haul, one of the UK's main travel-trade publications for travel agents.
WTM 2013 proved to be big box office once again: more than 50,000 industry folk from 184 countries and regions made their way to east London as well as almost 3,000 media reps seeking the hot tourism stories for 2014 and beyond. CTC’s presence was bolstered by Steve Allan, CTC chair, and Jon Mamela, CTC’s new vice-president, International.
Mamela and Nim Singh, CTC’s UK Media and Public Relations manager, also took time out for a trip to the Canadian High Commissioner’s residence to meet Valentine Warner. The TV chef had just returned after filming the second leg of his cross-Canada travels for an upcoming TV series that will showcase Canadian cuisine to British viewers.
CTC-UK kicked off the Canadian theme in London a week earlier in the build-up to Metro Ski and Snowboard Show. “Warm up to Canada” began with a yoga session for media, followed by a comedy set from Albertan comedian Craig Campbell. Ski video vignettes were shown around the venue during the two hours of networking for media and Canadian ski resort reps.