CTC News

Welcome to Rendez-vous Canada 2011!

CTC’s premier international marketplace all set to open its doors May 15; follow the action on Twitter.

09 May 2011

The waiting is (nearly) over. On Sunday (May 15) the Canadian Tourism Commission (CTC) will cut the red tape on Rendez-vous Canada 2011 in Québec City, QC. The 35th anniversary edition of our top-notch international tourism-industry marketplace, which will take place at the Québec City Convention Centre and runs until May 18, has some new elements to keep attendees on their toes.

One of the big attractions will be CTC’s Discovery Zone, a one-stop shop for the best tools and info on selling Canada. Here attendees can view the latest CTC 3-D footage from Churchill, MB, Carnaval de Québec, QC, Niagara Falls, ON, and Calgary Stampede, AB. We’ll be highlighting our latest global campaigns, including how we put Google Maps to innovative use in Europe.

There will be a Twitter wall displaying tweets from the marketplace and a five-metre (16-ft) map of Canada giving details of our latest program. CTC staff will also be available to take attendees around our Brand Canada Library, encourage them to take the Explorer Quotient quiz or see what the Canada Specialist Program has to offer.

Non-attendees can still take part in the marketplace through Twitter. Just follow—or join—the conversations with the #RVC11 hash tag. Day 1 leads off with the launch of our new program and our market outlook sessions, giving industry attendees the latest research and data from CTC’s key international markets.

The cornerstone of RVC remains its raft of speed-dating-style appointments for buyers and sellers across three days, which generated an estimated $340 million in new business in 2010. There will also be plenty of opportunity for informal networking at luncheons hosted by CTC, Parks Canada, Travel Manitoba and Tourism Winnipeg, as well as the final evening reception hosted by 2012’s RVC host, Edmonton Tourism.

“For only the second time we have more than 400 buyers coming to Rendez-vous Canada, which should give proceedings an amazing energy level,” says Charles McKee, CTC vice-president, International. “Throughout Rendez-vous’s 35-year history it has constantly evolved to remain Canada’s premier travel showcase. This year’s record attendees will see the benefit of reformatted educational seminars for buyers and sellers, the CTC’s Discovery Zone and a new floor design.”

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