CTC News

Canada takes the limelight in Europe.

New campaign in the UK focuses on Ontario, while CTC and partners make their mark at giant tradeshow ITB Berlin.

16 March 2015
Print

Second time’s the charm: the UK office of the Canadian Tourism Commission (CTC) has teamed again up with Ontario Tourism Marketing Partnership Corporation for a special campaign aimed at highlighting the province’s diverse travel products to British consumers.

The “6 days in Ontario” campaign has a real show-stopper at St Pancras Station in London: a tunnel covered by a huge mosaic of posters, enhanced by digital video, to attract the thousands of commuters that go through each day. The four-week campaign is reinforced by print and online advertising, social media promotion using the #DiscoverOntario hashtag plus the opportunity to win a prize trip for two to Ontario.

Bolstering Canada’s appeal in the UK market, CTC-UK has partnered with The Guardian,one of the country’s leading media outlets, to highlight some of the country’s lesser-known experiences via insider guides, written by locals in Vancouver, Toronto, Ottawa and Montréal. The content is focused on music, art, architecture, local chefs and trails for biking and hiking. The program will run until the end of April, and will also be shared on CTC’s social networks in the UK.

Dear Mum from Leo Zuckerman on Vimeo.

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