Four events across the UK sharpen up knowledge and commemorate success of long-running education program.
It’s time to blow out the candles: the Canadian Tourism Commission (CTC)’s agents training program in the UK is 21 years old this year. To celebrate its coming of age—and to keep the education going—the London office of the CTC and industry partners are holding a series of training events across the country this summer for British travel agents.
The events offer agents—from fully fledged Canada Specialists to those considering the training program— a chance to brush up on their Canada. Some examples: how to sort out their Rocky Mountaineer from the Rockies; identify the best ways to experience Niagara Falls, ON, up close without getting wet (or indeed with getting wet); and which provinces to visit for some sweet sipping of Canadian wines.
The training started in Southampton (June 27) followed by Birmingham (June 28); 100 agents came along, a mixture of those who were there at the beginning right through to new agents welcomed to the fold. Dinner and drinks smoothed the way as they swotted up on Canadian wildlife, soft adventure, luxury lodges and geography. CTC industry partners for the training are Atlantic Canada Tourism Partnership, Tourisme Québec, Ontario Tourism Marketing Partnership Corporation, Travel Manitoba, Travel Alberta, Tourism British Columbia, Tourism Yukon, Rocky Mountaineer, Air Canada, Fairmont Hotels & Resorts and British Airways.
The next two events will take place in Hertfordshire (Sept. 12) and Newcastle-upon-Tyne (Sept. 13). Agents interested in coming along should e-mail visitcanada [at] dial [dot] pipex [dot] com or call 0870 161 5151 to get themselves on the list.
In late May, CTC-UK hosted five UK travel journalists from the Daily/Sunday Telegraph, Marie Claire, Tatler, Harper’s Bazaar and Condé Nast Traveller and their partners at a Canada Club Dinner at The Travellers Club in London. While the highlight was Sir Christopher Ondaatje, the Canadian author, adventurer and businessman, who gave a rousing talk, the Canada Club dinner also provided excellent networking opportunities.