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Travellers from CTC's Asia-Pacific markets splashed the cash in Canada in Q3 2010.

Visitors from Japan, South Korea, China and Australia took their time and spent their money here, says latest CTC Travel Characteristics report.

05 May 2011
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Hey big spenders: visitors from CTC’s combined Asia-Pacific markets (China, Japan, South Korea and Australia) led the way in the third quarter of 2010. They spent on average $1,666 per trip to Canada and had an average trip duration of 17 nights. That’s according to the latest Travel Characteristics report, published by the Canadian Tourism Commission (CTC)’s Research department.

Here are some more key findings:

  • CTC key markets had a positive third quarter in 2010: visitors spent an average $103 per night, a 3% gain, and their average spend per trip climbed to $764, up 2%.

  • US overall spending looked healthier in the first three quarters of 2010, up 3% to reach $5.2 billion. There were upticks also in the average spend per trip and per night (both 3%) over 2009.

  • American business travellers spent a whopping $1.1 billion in Canada between January and September 2010. Their average length of stay was three nights (+ 2%) and their average spend per trip nudged up 3% to $839.

  • Newfoundland and Labrador (20%), Nova Scotia (11%) and British Columbia (7%) all saw tidy increases in spending by US visitors in the first nine months of ’10, with BC also seeing a 6% boost in the average spend per visit. The total for all provinces and territories was $5.2 billion.

  • Figures from the Brazil market looked very rosy in the first three quarters of 2010. Total overnight spending climbed 47%, the strongest out of any CTC key market, while the average spend per night jumped 15%.

  • Of CTC’s key European markets, German overnight visitors spent the most per trip on average ($1,520) between January and September 2010. 

Travel Characteristics is a quarterly report from CTC’s Research department that specifically targets revenue from CTC’s key international markets. It examines what visitors spend per trip, per night and what they’re spending on, breaking the figures down into accommodation, food, trip purpose and activities. Travel Characteristics mainly uses data from Statistics Canada’s International Travel Survey.

Read the Travel Characteristics Q3 2010 report in full.

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