CTC News

Travel Bloggers Unite shows off Canada’s bear necessities.

Contest highlights this country as a great place to get close to grizzlies; radio interview series captures authentic Canadian voices, experiences.

10 May 2012

Travel bloggers are some of the most influential voices in steering people to pick their vacation destination. The UK office of the Canadian Tourism Commission (CTC) has strengthened its ties within the blogosphere by continuing its sponsorship of Travel Bloggers Unite (TBU), which began in March 2011.

TBU is a mix of talk, panel discussions and workshops designed to help bloggers improve their writing, contracts and make money from their work. Its third iteration took place April 20 to 22 in Umbria, Italy, with CTC-UK staff there to encourage attendees to consider Canada as a great travel destination, especially for bear-watching.

As TBU unfolded, bloggers tweeted photos of themselves with tiny stuffed bears in and around Umbria: the best pic earned an iPad and the best combined photo/tweet gained a fall trip to Churchill, MB. There was also a speed-networking session on April 22 that gave bloggers face time with CTC and other event sponsors.

Speaking of bears, back in Blighty CTC-UK has arranged a series of syndicated radio interviews running through 2012 to showcase members of the Signature Experiences Collection® (SEC) and other authentic Canadian adventures. Later in May Gary Zorn, better known as the bear whisperer, will describe what to look for when the big beasts come out of hibernation. Radio still plays a significant part in British life, making it a great way to bring Canada into British lives.

The series kicked off in February with Deborah Pratt from Inniskillin describing the rare pleasures of making icewine. Since then, Barry Rogers, Iceberg Quest Ocean Tours captain, has revealed the visual splendour of icebergs coming into view off the coast of Newfoundland. The radio interview with Kateri Cowley, fresh from her appearance at CTC’s Stampede countdown, was used by media alongside her how-to lasso video.



There are plans for five more SEC-related interviews this year, with the series possibly rolling into 2013.

  • Small pat-on-the-back time: CTC picked up a Gold Standard Award in the Integrated Campaign of the Year category for its 2011 spring European work at the The Chartered Institute of Marketing Travel Awards, held at the Intercontinental Hotel, London, on March 22. The campaign, devised by DDB, was built around sharing traveller-to-travellerexperiences using QR codes leading to the Keep Exploring website via print advertising, while travellers were virtually transported onto Canadian streets using Google Maps and online advertising. 


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Nice and interesting post and thanks for sharing this interesting post about Canada's Bear, last summer of vacation i was also seeing bear in Waterton, Alberta.