CTC News

September 2011: the ins and outs of Canada travel.

Australia and China overnight visitor numbers had ‘six’ appeal, while UK and Germany continued to dip, reports latest CTC Tourism Snapshot.

01 December 2011

September ’11 was another busy month at Canada’s border crossings, with 1.7 million international visitors coming to this country. This represented a 1% increase on the previous year, according to the latest Tourism Snapshot, hot off the presses from the Canadian Tourism Commission (CTC)’s Research department. However, the year-to-date figures reveal a 1% decline on 2010, with 13 million international overnighters.

Some other key facts and figures:

  • Aussie, Aussie, Aussie, Up, Up, Up: September ’11 saw a sixth consecutive rise—this time 11%—in the number of Australian visitors to Canada.
  • Allez les bleus: the French market also had a rosy glow in September, with a 6% uptick in overnight trips to Canada.
  • Not such glad tidings from CTC’s other European markets, with Germany and the UK posting 2% and 4% drops respectively in international arrivals in September ’11.   
  • The China market kept its foot firmly on the accelerator in September ‘11. A 24% boost in overnight arrivals to Canada represented a sixth consecutive rise in double-digit growth. Year-to-date, China is top dog out of CTC’s key international markets, up 24% on 2010.
  • The sun is still shining on the Mexico market: September ’11 saw another strong performance, with an 18% leap in overnight trips to Canada.
  • The number of Americans heading north to Canada dipped 1% in September ’11 (despite a 3% boost in air travel).
  • This decline follows the 2011 trend for the US market, with overall year-to-date arrivals at 9.4 million trips, down 2%.
  • Nova Scotia (4%) and Quebec (2%) are still the only two provinces that have welcomed overall international visitor growth in 2011.
  • Overnight arrival figures from other countries were in rude health in September ’11: Taiwan (32%), Switzerland (18%), Hong Kong (14%) and Spain (11%) all posted sizeable gains.
  • Canadians looked to their luggage again in September ’11, making 2.4 million overnight trips outside this country, up 6% on the same month last year.
  • Canadian consumers kept their confidence on an even keel in September ’11. Despite a pessimistic view for job prospects, the Index of Consumer Confidence, released by The Conference Board of Canada, nudged upwards 0.3 points to 75.
  • It was the same steady-as-you-go approach for Americans. The Conference Board Consumer Confidence Index sat tight at 45.4, barely moving the needle up from August ’11.

The Tourism Snapshot examines statistics and travel trends up to Sept. 30, 2011, in CTC’s—and partners’—key global markets.

Read the Tourism Snapshot – September 2011 in full.


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