CTC News

May 2014: analyzing the numbers that count for travel to Canada.

Canada’s global appeal continued to grow, with international visitor numbers climbing 5%, says new CTC Tourism Snapshot report.

31 July 2014

May 2014 was a merry month for the Canadian tourism industry. Just over 1.5 million international travellers made Canada their destination of choice, a 5% year-on-year rise, according to the latest Tourism Snapshot from the Canadian Tourism Commission (CTC)’s Research department.

“The efforts of Canada’s tourism industry in our overseas markets really paid off in May this year, with overnight arrivals outperforming those from non-CTC markets,” says Greg Klassen, CTC president and CEO (interim). “The Mexico, Japan, India and South Korean markets all produced double-digit gains, which provides real encouragement as we enter the busy summer tourist season.”

Here are some vital statistics:

  • CTC’s Emerging Markets had a stellar May, with 21% growth in overnight arrivals to Canada. The China market led the way, with 32% more visitors coming to our country.
  • May was another good month for the Japan market: the new flights between Tokyo’s Haneda airport and Vancouver, BC, helped propel the visitor total up 15% over the previous year.
  • The good news continued in CTC’s other Asian markets, with overnight arrivals surging from both the India (12%) and South Korea (11%) markets.
  • Americans took just over one million overnighters to Canada, a 4% year-on-year gain. This lift-off was powered by a whopping 11% increase in arrivals by air.
  • The improved visa facilitation process is already reaping huge rewards in the Mexico market: visitor numbers rocketed up 23% over May 2013.
  • The Australia market maintained its love affair with Canadian vacations, posting a 13% year-on-year increase in visitors crossing the Pacific.
  • News was mixed in CTC’s European markets: the UKmarket’s 3% rise in travellers to Canada was tempered by declines from both Germany (-3%) and France (-0.2%).
  • Looking outside CTC’s key international markets, visitor numbers to Canada climbed from Italy (15%), Hong Kong (13%), Spain (12%), Taiwan (9%), the Netherlands (8%) and Switzerland (3%).
  • Canadians had itchy feet in May 2014, taking 2.8 million outbound trips, up 4% on the previous year.
  • Overseas destinations were the biggest beneficiary of Canadians’ desire to explore, with the total number of trips rising 14% year-on-year to 813,000.
  • Canadian minds were clouded by doubt over current finances and future job prospects for the first time this year in May. The Index of Consumer Confidence, released by The Conference Board of Canada,dipped 2.6 points to 87.3.   
  • Americans had a renewed spring in their step in May. The Conference BoardConsumer Confidence Index rose 1.3 points to 83.  

The Tourism Snapshot examines statistics and travel trends up to May 31, 2014, in CTC’s—and partners’—key global markets.

Read the Tourism Snapshot –May 2014 in full.


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