CTC News

July 2014: the math looks good for Canada travel.

A 14% rise in visitor numbers from CTC’s overseas markets fuelled another excellent month for growth, according to new CTC Tourism Snapshot.

01 October 2014

The Canadian tourism industry was wreathed in summer smiles in July 2014.

The latest Tourism Snapshot from the Canadian Tourism Commission (CTC)’s Research department reveals that 2.6 million international travellers chose Canada, up 4% on the previous year.

Some more results:

  • A 14% rise in visitors from CTC’s overseas markets, a second successive double-digit-rise, was the main driver behind the upbeat results in July.
  • Just over 9.5 million travellers have made Canada their destination of choice year-to-date July 2014, a 2% increase on the same period in 2013.
  • There were A grades all round for CTC’s Asian markets in July 2014, led by the India and China markets, which posted astonishing growth in travellers to Canada of 47% and 37% respectively.
  • Not to be outdone, the Japan (29%) and South Korea (16%) markets were also delighted to see healthy year-on-year gains in visitor numbers.
  • CTC’s European markets scored another hat-trick of positive results in July 2014, with France (10%), the UK (6%) and Germany (2%) all seeing more consumers take a Canadian holiday.
  • The US market had a quieter July (not counting all those Independence Day fireworks): although 10% more Americans came to Canada by air, decreases in auto trips (-1%) and other modes of transport (-12%) meant the overall visitor total was 1.9 million, up just 1% on July 2013.
  • Year-to-date July 2014, Americans have taken 6.8 million overnighters to Canada, a minimal 0.2% growth over 2013.
  • The CAN+ visa program continues to reap travel dividends in the Mexico market, helping to generate a 14% rise in visitors to Canada in July.
  • CTC’s secondary markets scored maximum points for good news in July 2014: visitor numbers to Canada climbed from Spain (24%), Italy (19%), Taiwan (14%), the Netherlands (6%), Switzerland (4%) and Hong Kong (1%).
  • The call of their own country was irresistible to many Canadians in July 2014, as outbound travel fell 2% to 3.1 million trips.
  • Canadian trips to overseas destinations rose 11% in July 2014 to hit 758,000, but there was diminished desire to explore the US, with total overnighters there dipping 5% to 2.3 million.
  • A sense of negativity is pervading Canadian minds. The Index of Consumer Confidence, released by The Conference Board of Canada, fell one point to 85.9 in July 2014, a third consecutive monthly fall.   
  • Americans were full of vim and vigour in July 2014. The Conference Board Consumer Confidence Index soared 5.1 points to reach 90.3. 

The Tourism Snapshot examines statistics and travel trends up to July 31, 2014, in CTC’s—and partners’—key global markets.

Read the Tourism Snapshot –July 2014 in full.


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Hi Judi - Try reaching out to our in-market teams in Germany and the UK for that kind of information (details under Our offices on the corporate website). Spain and Italy are not CTC markets, but the UK team may have some suggestions for you.

- Mat

thanks for your prompt reply - yes I mean places to advertise in Germany, the UK and Italy - maybe Spain also - I see in your article that these people are travelling more than ever

Hi Judi - do you mean places to advertise the B&B in Germany, UK and Italy?

I am opening a B&B in downtown Huntsville - trying for 2015 - in an historical house - built 1883 - question: what are the marketing sites that I could list my B&B for German, UK and Italy?

I imagine the only reason Brazilians didn't make the trip is because they were a little busy with a soccer tournament called the World Cup.