CTC News

August 2014: Canada travel hits the high notes.

CTC’s overseas markets fuelled positive momentum with third consecutive double-digit month of growth, says new CTC Tourism Snapshot.

29 October 2014

August 2014 was another auspicious month for the Canadian tourism industry. Building off the summer’s early positive momentum, 2.7 million international travellers made Canada their must-do destination, a 4% year-on-year rise, according to the latest Tourism Snapshot from the Canadian Tourism Commission (CTC)’s Research department.

More vital statistics:

  • CTC’s overseas markets led the charge for the third successive month, this time clocking up a 14% surge in travellers to Canada.
  • Five overseas markets—Australia, Brazil, China, France and India—had their best August since 1990.
  • Year-to-date August 2014, more than 12.2 million international travellers have passed through Canadian passport control, up 3% on the previous year.
  • Brazilian consumers put the 2014 FIFA World Cup behind them by travelling: just under 15,000 Brazilians came to Canada in August 2014, a 41% rise on the previous year.
  • That upbeat tone was echoed in the Mexico market, which is still basking in the CAN+ visa program, as it registered a 21% rise in travellers to Canada in August 2014.
  • The US market had a moderate 0.5% increase in travellers to Canada in August 2014: a 6% boost in arrivals by air was offset by a 7% tumble in travellers coming via other modes of transport.
  • Nova Scotia (64%), Prince Edward Island (36%) and Newfoundland and Labrador (20%) all enjoyed substantial surges in American visitors in August 2014.
  • CTC’s European markets made hay in August 2014: Germany (12%) led the charge, with the UK (9%) and France (8%) both in hot pursuit.
  • The China market continued to set a blistering pace, registering a 31% growth in travellers coming to Canada in August 2014.
  • That positive note was echoed in CTC’s three other Asian markets, with India (20%), Japan (10%) and South Korea (10%) all showing a growing appetite for Canadian adventures.
  • CTC’s secondary markets had a generally positive August: visitor numbers to Canada rose from Italy (38%), Spain (29%), the Netherlands (15%) and Switzerland (7%), while the totals were relatively flat from Hong Kong and Taiwan, at 0% and -0.7% respectively.
  • Summer-time and the travelling was easy for Canadians in August 2014, who took just under four million trips, a 3% year-on-year rise.
  • Year-to-date August 2014, Canadians have made 23.8 million international excursions, up 2% on the previous year.
  • After three months of economic uncertainty, Canadians felt more bullish about their finances in August 2014. The Index of Consumer Confidence, released by The Conference Board of Canada, jumped 2.5 points for a total of 88.4.  
  • American confidence continued to soar in August 2014. The Conference BoardConsumer Confidence Index climbed 3.1 points to reach 93.4.  

The Tourism Snapshot examines statistics and travel trends up to Aug. 31, 2014, in CTC’s—and partners’—key global markets.

Read the Tourism Snapshot –August 2014 in full.


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