CTC News

October 2011: the ups and downs of Canada travel.

It was seven-up for China’s overnight visitor numbers, but Japan and South Korea suffered a dip in fortunes, according to latest CTC Tourism Snapshot.

11 January 2012

International visitors slowed their charge to Canada in October ’11: 1.2 million crossed our country’s borders during Thanksgiving month, a 2% fall over the same time in 2010. The latest Tourism Snapshot—just published by the Canadian Tourism Commission (CTC)’s Research department—also shows that year-to-date to October 2011, there were 14.2 million international overnighters to Canada, a 1% slip on 2010.

Some other key facts and figures:

  • Americans weren’t as inclined to cross the 49th parallel into Canada in October ’11 as they were in previous year, as shown by a 3% drop in overnight arrivals. This was largely driven by a 5% drop in auto travel and a 2% dip in travel by plane.
  • Year-to-date October ’11, overall arrivals from the US declined 2%, totalling 10.2 million overnight trips.There’s no stopping the China market, with October ’11 witnessing another 29% surge in overnight arrivals, its seventh in a row.
  • Tough times in some other Asian markets: South Korea (-13%) and Japan (-9%) both suffered a dip in visitor-number fortunes.
  • The Mexico market also posted double-digit growth (16%) in overnight arrivals to Canada for a third consecutive month.
  • Mixed news in dispatches from Europe: France continued its love affair with travel to Canada, registering a 17th consecutive rise (3%) in overnight visits to this country.
  • However, Germany and the UK markets are still under a cloud, with 12% and 7% respective tumbles in overnight trips in October ’11.   
  • Seventh heaven for the Australia marketin October ’11: a 3% rise in trips across the Pacific to Canada kept this market bullish.
  • Australians spent more in the second quarter of 2011 while travelling in Canada, too, up 13% on the previous year and averaging at $1,681 per overnight visitor.
  • The biggest spenders in the second quarter, however, were travellers from Brazil, who dipped into their wallets for $1,719 on average per overnight visitor.
  • Canadians made 2.2 million overnight trips outside this country in October ‘11, a 2% climb on the same month in 2010.
  • Canadian consumer sentiment was back on shaky ground in October ’11: the Index of Consumer Confidence, released by The Conference Board of Canada, fell 3.3 points to 71.8.
  • Americans got the jitters, too. The Conference Board Consumer Confidence Indextumbled down to 39.8.

The Tourism Snapshot examines statistics and travel trends up to Oct. 31, 2011, in CTC’s—and partners’—key global markets.

Read the Tourism Snapshot – October 2011 in full.

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