CTC News

November 2011: the long and short of Canada travel.

The German and Japanese markets bounced back while China and India continued to charge ahead, says latest CTC Tourism Snapshot.

01 February 2012

November is never the busiest month for global travel, and 2011 was no different. Canada held its own, however, with 770,000-plus international visitors coming to this country, a 0.4% rise on 2010, reports the newly minted Tourism Snapshot published by the Canadian Tourism Commission (CTC)’s Research department. The Snapshot reveals that year-to-date November ’11 there were 14.9 million international overnighters to Canada, a 1% dip on 2010.

Some other top-line data:

  • The Germany market lost its recent lethargy, posting a 16% surge in overnight trips to Canada in November ’11.
  • Plus ça change, plus c'est la même chose for the France market: seemingly undisturbed by the disturbance in the Eurozone around it, this market recorded its 18th consecutive monthly boost (2%) in visitor numbers to Canada in November ’11.
  • Troubled times still for the UK market in November ‘11, which tumbled another 5%, and the figures went topsy-turvy Down Under, too, with Australia showing a 7% decline in visitor arrivals to Canada after seven consecutive months on the rise.
  • India, one of CTC’s emerging markets, is hitting the accelerator pedal for growth after posting a 25% gain in overnighters to Canada, its sixth in a row.
  • The China market remains the pacesetter among CTC’s key international markets, notching another 28% increase in travellers crossing the Pacific to visit Canada in November ’11. That’s the eighth consecutive double-digit increase for this nascent tourism giant.
  • After an exceedingly tough 2011, the Japan market had some growth for the first time this year in overnight arrivals (0.6%) in November.
  • Meanwhile, Mexicans continued to renew their passion for Canada adventures with a 27% boost to overnight trips in November ’11, its eighth monthly gain in a row.
  • Overnight arrivals from the US slipped down 1% in November ’11, fuelled by fewer trips via auto and air travel (-2%).
  • Year-to-date November ’11 there was a 2% dip in the number of Americans heading north over the 49th parallel, for a total of 10.8 million.
  • Here, there and everywhere: Canadians made 2.1 million overnight trips away from their homeland in November ’11, up 1% on the same month in 2010.
  • Canadian consumer sentiment looked on the sunny side in November ’11: the Index of Consumer Confidence, released by The Conference Board of Canada, rose 4.7 points to 76.4.
  • There was more power to the American elbow, too. The Conference Board Consumer Confidence Index shot up to 56.0 in November ’11, 15.1 points up from the previous month.

The Tourism Snapshot examines statistics and travel trends up to Nov. 30, 2011, in CTC’s—and partners’—key global markets.

Read the Tourism Snapshot – November 2011 in full.

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