CTC News

Overnight travel to Canada stayed steady in May 2011.

Increase in visitors from overseas markets offset by dip in American visitors, says latest CTC Tourism Snapshot.

03 August 2011
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International travellers maintained their appetite for Canada travel in the fifth month of 2011, with 1.3 million coming to this country, reports the latest Tourism Snapshot, just published by the Canadian Tourism Commission (CTC)’s Research department

Although CTC’s overseas markets continued to post gains (3%) in arrival numbers, these were counterbalanced by a 1% dip from the US, which resulted in an overall 0.1% decline in May 2011.

Some other key findings:

  • Year-to-date May 2011, there have been 4.4 million overnight visitors to Canada, down 2% on 2010.
  • Just over 950,000 Americans crossed passport control into Canada in May 2011, which accounted for 42% of all overnight trips.
  • Air travel soared in popularity as the mode of transport for US visitors crossing to Canada (12%) in May 2011, in contrast with auto journeys, which declined 8%.
  • Newfoundland and Labrador had another big bump (166%) in American visitors in May 2011. Nova Scotia (42%), Alberta (4%), British Columbia (3%) and Quebec (1%) also saw gains over the same period in 2010.
  • The downward trend from the Germany market continued in May 2011. Its 13% tumble in visitor numbers meant it was the only CTC Core Market (Australia, France, Germany and the UK) in the red.
  • It was a very different story for the France market, with a strong 9% growth in Gallic visitors to Canada in May 2011. Ontario was the biggest beneficiary of this surge in travel interest.
  • China powered ahead in May 2011, with a 23% surge in visitors headed to these shores, followed by more travellers from Brazil (10%).
  • There seems no end to the Canadian desire for travel: 2.5 million trips in May 2011 equalled 5% year-on-year growth.
  • Canadian consumer confidence had its strength sapped. The Index of Consumer Confidence, released by The Conference Board of Canada, fell 2.1 points on April ’11 to 85.6.
  • There were similar jitters in the US. The Conference Board Consumer Confidence Index sank to 60.8, down 5.2 points on the previous month.

The Tourism Snapshotexamines statistics and travel trends up to May 31, 2011, in CTC’s—and partners’—key global markets.

Read the Tourism Snapshot – May 2011 in full.

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