CTC News

March 2012: the highs and lows of Canada travel.

Germany was the torchbearer as many of CTC’s key international markets again clocked up gains in visitor numbers to Canada, says latest CTC Tourism Snapshot.

28 May 2012

Canada travel enjoyed Move On Up momentum in March 2012. More than 840,000 international visitors tipped their hats to Canadian passport control, a 9% year-on-year increase, according to the Canadian Tourism Commission (CTC)’s freshly embossed Tourism Snapshot by CTC’s Research department.

Here are some other statistical stars:

  • It was Vorsprung durch Tourismus for the Germany market in March 2012: its 31% growth in visitors to Canada saw it hit its highest level since 1997.
  • Other European markets saw the sunny side of the stats, with both the UK(up 19%) and France (up 9%) sending more citizens west to Canada.
  • TheAustralia market was equally buoyant in March 2012, notching a strong 14% year-on-year uptick in visitors to Canada.
  • Our American cousins liked the look of Canada in March 2012: 7% more US visitors packed their bags and headed north over the 49th parallel in March 2012 than during the same month last year.
  • The year-to-date figures for the US market reflect this trend: 1.6 million American arrivals in the first three months of 2012, a 5% boost.
  • One year on from theTōhuku earthquake and tsunami and subsequent nuclear crisis, the Japan market bounced back in style with a 56% surge in visitor numbers to Canada.
  • The South Korea market must have been leery of the Ides of March, as its 8% decline in trips saw this market hit its lowest point since 2000.
  • Elsewhere in Asia, China picked up the double-digit growth pace in March 2012 (21%), just slightly off the pace set by India (23%).
  • The good travel times continue to roll in the Mexico market, which registered a 28% surge in Canadian trips in March 2012.
  • Canada’s international tourism rivals flexed their muscles in February 2012, with the US (8%) and Australia (2%) both posting growth in arrivals.
  • As the weather warmed so Canadians migrated internationally, taking 3.2 million overnight trips, up 6% on March 2011.
  • Canadians kept the faith in March 2012: the Index of Consumer Confidence, released by The Conference Board of Canada, weaved its way up 4.3 points to 79.5.
  • Americans wobbled a bit in March. The Conference BoardConsumer Confidence Index slithered to 70.2, down 1.4 points on February 2012.

The Tourism Snapshot examines statistics and travel trends up to March 31, 2012, in CTC’s—and partners’—key global markets.

Read the Tourism Snapshot – March 2012 in full.


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