CTC News

China led the way for overnight international arrivals to Canada in July 2011.

Emerging giant Asian market racked up a 30% surge in numbers, reports latest CTC Tourism Snapshot.

27 September 2011

The Canadian summer greatly appealed to Chinese visitors in July 2011, with 30% more crossing the Pacific for a trip than the same time last year, according to the latest Tourism Snapshot, just published by the Canadian Tourism Commission (CTC)’s Research department

Indeed, China is the powerhouse of CTC’s key international markets, posting a 22% year-on-year gain in arrivals to Canada in the first seven months of 2011.

Here are some other key findings:

  • There were 2.6 million international visitors to Canada in July, down 2% on July 2010. Overall, there have been nine million overnighters to our country in the first seven months of this year, down 1% on 2010.
  • The only three provinces to see upticks in visitor numbers in 2011 are Nova Scotia (17%), Quebec (3%) and Ontario (0.1%).
  • Fewer Americans (-3.4%) stayed overnight in Canada in 2011; a 5% decline in auto travel was the main foot on the brakes.
  • Overnight arrivals from the US in the first seven months of 2011 totalled 6.5 million, a 2% year-on-year slide.
  • South of the US border, the Mexico market looks increasingly perky: a 7% rise this month was its fourth in a row.
  • Mixed news from Europe: UK overnight arrivals tumbled another 6%in July 2011, joined on the slippery slope down by Germany (-4%).However, more visitors from France (+7%) crossed Canadian passport control than in July 2010.
  • Other CTC markets showed robust growth in July 2011, with India(12%),  Brazil(10%) and Australia (6%) posting tidy gains in overnight arrivals.
  • The South Korean market continued its downward trend with a sixth consecutive monthly slide (-7%) over 2010.
  • Times are still tricky in Japan as it recovers from the March earthquake and tsunami: overnight arrivals to Canada fell 6% in July 2011, and the year-to-date total—understandably—is down 16%.
  • Canadians’ zest for adventure elsewhere shows no signs of abating: outbound travel grew year-on-year 7% in July 2011, reaching three million overnighters. The year-to-date total matches this trend with 18 million trips, up 6%.
  • Canadian consumer confidence looked shaky. The Index of Consumer Confidence, released by The Conference Board of Canada, slid to 81.3, down 1.8 points on June ’11.
  • The US stiffened its upper lip. The Conference Board Consumer Confidence Index nudged back up to 59.5, a 1.9 point improvement on June ‘11.

The Tourism Snapshot examines statistics and travel trends up to July 31, 2011, in CTC’s—and partners’—key global markets.

Read the Tourism Snapshot – July 2011 in full.

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