CTC News

January 2012: the ins and outs of Canada travel.

China, Mexico and Japan markets hit the accelerator again, while the UK and France struggled for momentum, says latest CTC Tourism Snapshot.

02 April 2012

It was new rather than auld acquaintances at the start of this calendar year. Canada travel picked up in January 2012 where it left off in late 2011, with a 2% rise in international visitors (670,000) over January 2011, according to the latest Tourism Snapshot by the Canadian Tourism Commission (CTC)’s Research department.

Some other key stats:

  • The Germany market was full of beans in January 2012, posting a third consecutive monthly rise (9%) in visitor numbers to Canada.
  • CTC’s other European markets remained sluggish, with the UK and France both registering a 7% dip in visitors heading west across the Atlantic.
  • Just when you thought that Chinese consumers were easing off travel, this market hit another astonishing high, with a 44% year-on-year surge in visitors to Canada in January 2012.
  • The Japan market is going from strength to strength, notching a third consecutive monthly growth in January 2012 of 16%.
  • Mexicans remain eager to explore the Great White North, with 16% more consumers heading to this country in January 2012.
  • Americans enjoyed more overnighters in Canada in January 2012; a 2% uptick in air travel was enough to steer the overall figure up 0.4%.
  • Overall spending by US consumers in Q3 2011 grew 5% to $2.9 billion, despite a 4% drop in the average spend per trip.
  • Brazilians remain the big spenders from CTC’s key international markets; their travellers spent on average $1,719 per visit to Canada (though that’s down 9% on Q3 2010).
  • The China market recorded the largest increase (34%) in travel spending in Q3 2011, charging ahead of Australia (20%) and Brazil (15%).
  • Canadians continued to look for new horizons in the first month of 2012, taking 2.6 million overnight trips, a 7% rise on January 2011.
  • Meanwhile, Canadian consumers were more positive in January 2012: the Index of Consumer Confidence, released by The Conference Board of Canada, edged up to 73.9.
  • The Americans were back on the fence. The Conference Board Consumer Confidence Index slipped in January 2012 to 61.1.

The Tourism Snapshot examines statistics and travel trends up to Jan. 31, 2012, in CTC’s—and partners’—key global markets.

Read the Tourism Snapshot – January 2012 in full.

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Thx for the suggestion - our Research team already delve deeply into travel trends and motivations in our key markets, including Asia, so will pass this on.

To increase the Canada travel,obviously some demand-driven measures should be taken up.You have to concentrate not only to a certain section of people,but you need to grab all the people around the globe.Also,now a days tourists from developing countries in Asia tend to visit Canada provided they have facilities,they aspire.So,CTC should research on it and take necessary steps accordingly

as project tourism promotion international group we have exclusive access to major TOURISM sources & groups susceptible to travel to canada & particularly to Quebec as a whole