CTC News

December 2012: uncovering Canada travel’s vital statistics.

Australia led the way to the 2012 finish line as international arrivals to Canada continued to rise in December, reports CTC Tourism Snapshot.

07 March 2013

December marked the season of peace and goodwill to all travellers. Canada was pleased to welcome just over one million international visitors in the winter solstice month, a 2% year-on-year boost, says the just-published Tourism Snapshot from the Canadian Tourism Commission (CTC)’s Research department.

Here are some more key figures under the mistletoe:

  • December was a star-spangled month for the US market: just under 750,000 Americans came for an overnight stay, up 2% on December 2011, as a 9% rise in air travel offset a 3% dip in auto travel.
  • In 2012 overall, US residents headed north over the 49th parallel for 11.9 million overnight trips, a 2% year-on-year improvement.
  • It was Australian gold in December 2012: the Down Under market notched a healthy 10% rise in overnight trips to Canada. These figures were given extra gloss by the annual data, which showed 7% year-on-year growth.
  • CTC’s European markets ended the year on a sombre note: the UK and Germany markets both recorded declines (4% and 2% respectively), while the France market stayed as flat as a Breton crêpe.
  • In contrast, the China market regained its relentless momentum, notching a 15% increase in travellers heading east to Canada in December 2012. Overall arrivals from China in 2012 grew a substantial 18% over 2011.
  • Elsewhere in Asia, the South Korea and Japan markets also saw 3% gains in December 2012.
  • Despite recording a -1% decline in December 2012, the total year was good to the Mexico market, which clocked up a 7% surge in visitors to Canada.
  • Canadians put down their tinsel and fairy lights and headed to the borders in December 2012, taking 2.3 million overnighters away from their homeland, a 12% increase on December 2011.
  • Looking at 2012 as whole, Canadians took almost 32.3 million overnight outbound trips, up 6% on 2011.
  • Canadian belief remained shaky in December 2012. The Index of Consumer Confidence, released by The Conference Board of Canada slipped 2.4 points to 77.9.
  • The Americans sang the post-election blues. The Conference Board Consumer Confidence Index tumbled down to 66.7 in December 2012.

The Tourism Snapshot examines statistics and travel trends up to Dec. 31, 2012, in CTC’s—and partners’—key global markets.

Read the Tourism Snapshot –December 2012 in full.


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