CTC News

December 2011: the essential figures for Canada travel.

Last year closed on a high for the China and India markets, while the UK saw numbers rise after a tough period, reports CTC Tourism Snapshot.

05 March 2012

Most countries were happy to wave goodbye to 2011, gripped as they were by the global economic recession. The year finished on an upbeat note for Canada travel: one million international visitors in December represented a 4% increase on the same month in 2010, says the latest Tourism Snapshot by the Canadian Tourism Commission (CTC)’s Research department. However, total international visitors for 2011 tumbled 1% to 16 million.

Some other key facts and figures:

  • Canada’s competitors fared a little better in 2011 up until November: the UShad a 5% increase in international visitors, while Australia kept its numbers on an even keel from 2010.
  • Vroom! Americans enjoyed more Canadian overnighters in December ’11, with a 6% acceleration in auto travel boosting the overall total by 4%.
  • US numbers for 2011 did not paint such a rosy picture: a 2% contraction took the total down to 11.6 million, but air travel and travel by other modes (both 2%) were sectors that showed a rise.
  • The China marketclosed out the year with another astonishing month of growth (36%). For 2011, China was the market the other CTC key international markets aspired to match, posting a 25% increase on 2010.
  • More good news from the Japan market, as it notched a second monthly gain (5%) in visitors heading east to Canada.
  • The India market looks bullish, too: December ’11 saw its third consecutive double-digit rise in trips to Canada, this time a healthy 29%.
  • It’s an equally upbeat story in Mexico after a difficult 2010. A 16% climb in visitor numbers during December was its ninth in a row, with 2011 as a whole marking a 10% surge on the previous year.
  • There was light on the horizon at last for the UK market in December ‘11, with a 10% year-on-year rise in travel to Canada reversing a troubling trend.
  • The Australianskept their passports under lock and key, however, with a second monthly drop (5%) in cross-Pacific visitors to Canada.
  • Wanderlust was in the Canadian blood in 2011, with locals taking 30 million outbound trips, up 5% on 2010.
  • Canadian consumers got the wobbles in December ’11: the Index of Consumer Confidence, released by The Conference Board of Canada, fell back to 69.9, its lowest level in more than two and a half years.
  • No such worries south of the 49th parallel. The Conference Board Consumer Confidence Index took another great leap forward in December ’11 to 64.5.

The Tourism Snapshot examines statistics and travel trends up to Dec. 31, 2011, in CTC’s—and partners’—key global markets.

Read the Tourism Snapshot – December 2011 in full.

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