CTC News

Industry update: Canada’s social-media credibility continues to rise.

Smart apps, award-winning websites and an upcoming conference are the headliners in the latest round-up.

08 November 2012

Credibility plays a big role in the social-media space, and Canada has it in spades. This country’s tourism industry is always pushing the boundaries, as the latest CTC News newsgathering demonstrates.

The Canadian Tourism Commission (CTC) works together with Canadian industry partners on many of the networks. If you think your business or destination has put out some great initiatives recently, or you know a Canadian tourism business that has, then don’t be shy in telling us about it. Details at the bottom tell you how.

  • Parks Canada helps show off this country’s natural wonders all year round. As a further bonus for travellers, they have released two apps for smartphones and tablets. The “Learn to Camp” app helps newbies plan and get the best out of their camping trips. Features include a camping checklist, cooking ideas, where to camp info for all 42 national parks and photos. The “Heritage Gourmet” food app takes users on a culinary journey across Canada’s history. Highlights include 60-plus recipes from the 18th century to modern day, searching by ingredient, menu, period or region. Learn how to try faves such as bannock and luski, traditionally cooked over open fires.
  • Tourism Newfoundland and Labrador is the latest major Canadian provincial marketing organization to unveil an iPhone app. With news, blogs, maps and a robust search function, it’s ideal to help travellers find their way around and discover what’s happening from festivals to where to spot iceberg and whales.
  • Kudos, take 1: the Opus Hotel website has won a “best in Class” award at the Interactive Media Awards. The in Vancouver, BC, hotel beat out some tough competition in a field that was judged on design, content, functionality and usability.
  • Kudos, take 2: The Fairmont Pacific Rim scored Canadian technological one-upmanship points by being the first hotel in Canada to roll out the ICE (Interactive Customer Experience) app. Intelity’s virtual concierge lets guests sort out transportation, book attractions and make local resto reservations. For travellers who like to plan, they can download the app in advance for their iPhones.
  • The next Online Revealed Conference will take place April 2-4 at Caesars Windsor, ON. Among the speaker line-up is CTC’s very own Paul Nursey, vice-president Strategy & Corporate Communications, who will be reviewing the DMO Online Benchmarking Report project. Also on the agenda for the eighth iteration of the conference: a keynote presentation by Mitch Joel and the Canada eTourism Awards luncheon. Check the conference website for early-bird registration details.

Do you have or have you seen innovative examples of social-media travel marketing? This is a regular CTC News series, so keep those recommendations coming in. E-mail the ctcnews [at] ctc-cct [dot] ca (Corporate Communications team), drop us a tweet @DestinationCAN or post a comment below.



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