Get the latest info on the CTC and Canadian tourism industry. This time: dinner service and fully independent travel to Newfoundland and Labrador.
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Are there any stats on the percentage of travellers who stay at inns that serve evening dinner service who then avail themselves of that dinner service? We own an inn and bed and breakfast, and our inn serves evening dinner to both our guests and outside clientele.
Secondly, we have noticed a huge rise in the number of guests who are arriving as fully independent travellers (FIT) to Newfoundland and Labrador. Is this a growing trend that people are now booking their own trips instead of booking through a tour wholesaler?
Stats on the dining habits of travellers, particularly that specific, are thin on the ground. I suggest you try contacting the Hotel Association of Canada. It may have done a study in this area, or someone there might at least be able to steer you in the right direction. It’s not an area our Research team looks at—though they do cover a lot of tourism areas!
Regarding fully independent travellers, we’ve also noticed a rise in in our internal path-to-purchase reports. The numbers vary by market, but overall the global trend is there. If you’ve not done so already, now would be a good time to spruce up your website, beef up your links to the province at Newfoundland & Labrador Tourism so they can help promote your inn (and dinner!) and consider using social-networking platforms such as Facebook or Twitter.
Making those changes will help this group of travellers find your inn, and then come to visit.
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Just send your questions to the Tourism BizWiz at bizwiz [at] ctc-cct [dot] ca (bizwiz [at] ctc-cct [dot] ca), or add a comment below.