Get the latest info on the CTC and Canadian tourism industry. This time: domestic travel for company training.
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We currently own and operate a boutique accommodation in Nanaimo, BC, and are looking at expanding our facilities and operations in 2012 to include more rooms and a purpose-built, boutique training centre on Vancouver Island. We are in the feasibility phase and testing the demand for such a product. Therefore, we seek your thoughts on whether the downturn in the economy is affecting:
If yes, could we anticipate increasing demand in the future? If no, what domestic or inbound opportunities are at least somewhat resilient to the economy?
Thanks in advance for your advice...
Reading the economic runes is a tricky business at the best of times. On top of that, the Canadian Tourism Commission (CTC) no longer has a mandate to market domestically. However, I have dug up some info for you after chatting with our meetings, conventions and incentive travel (MC&IT) experts.
Generally speaking, domestic travel for company training is not an area the CTC looks at. However, in the broader picture, try targeting areas like insurance, financial services, pharmaceutical companies and the automobile industry. As the economy improves after a recession, these are always businesses that rebound first. Incentives are also high on the list for top achievers, while most if not all of these industries continually roll out new products that will then require training.
I hope that helps with your feasibility study, and at least gives some food for thought.
All the best,
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